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December 2, 2024 - 1:00pm
The American media landscape is experiencing a dramatic transformation in the wake of Donald Trump’s November victory, with Fox News emerging as the undisputed king of cable television. Capturing nearly three-quarters of primetime news viewers while its competitors haemorrhage audience share, Fox’s surge represents more than just a temporary ratings victory — it signals a continuation of the fundamental shift in how Americans consume their news.
The numbers tell the tale. While Fox’s viewership has exploded since the election, liberal stalwarts MSNBC and CNN spent the better part of Joe Biden’s term in office watching their audiences dwindle. The networks that positioned themselves as bulwarks against Trumpism during his first term must now face an uncomfortable reality: their viewers seem uninterested in four more years of anti-Trump programming, particularly given how futile it proved to be.
This realignment extends far beyond cable news. The Washington Post‘s sudden abandonment of presidential endorsements sparked internal rebellion and mass subscriber cancellations. The paper’s decision to spike its planned endorsement of Kamala Harris, while officially unrelated to any political pressure, speaks volumes about the shifting media landscape (owner Jeff Bezos took the time to congratulate Trump). Meanwhile, Comcast’s move to spin off MSNBC into a separate company amounts to a quiet admission that the liberal cable news model may be unsustainable.
Even Elon Musk has joined the fray, playfully suggesting he might purchase MSNBC through a series of provocative social media posts. While his sexually suggestive meme about the potential acquisition might seem like mere trolling, such activity reflects a broader truth: conservative media figures sense weakness in their liberal counterparts, and they’re willing to slug them while they’re down.
The transformation isn’t limited to American shores. In Britain, upstart Right-wing channel GB News has found ways to outperform Sky News and the BBC in daily ratings, suggesting this realignment of media power transcends borders. It’s not that conservative content isn’t political, but rather that it runs off anger rather than endless just-so proclamations from experts whose expertise took a significant hit during the pandemic and ceaseless Trump-related investigations and prosecutions of the past half-decade.
The liberal media’s current crisis is the writ large version of CNN’s own well-documented struggles under former CEO Chris Licht, whose attempt to steer the network toward more centrist coverage led to the departure of various liberal broadcasters and ended in his own ouster. His experience demonstrates the institutional resistance to change within traditional media organisations, even as market forces demand adaptation. CNN now routinely places third in the cable news ratings.
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SubscribeFox is Fox and everyone knows what is stands for. It was lukewarm towards Trump first time around as he essentially beat up the neo-liberal party Fox loves and imposed himself on it.
CNN was the trailblazer in its day, Turner was a visionary, and the credible go to channel in many respects as Fox was the outlier.
It t has become an utter joke. And I mean a joke. Lasted about 10 mins watching it on election night – straining every sinew on comparative figures for Harris v Biden and how she was doing great.
Watched NBC which was OK, not great but less TDS for sure. As for MSNBC it needs to be strangled – the sooner the deluded Maddows (Trump/Biden debate was a draw) is put out to pasture the better.
I think it was this site that suggested the death of mainstream news media is underway and Trump winning twice using unconventional methods – Twitter in 2016 and Podcasts this time – only hastens their demise,
Meanwhile, over here on the BBC News website, we have an article on Biden’s pardoning of his son which spends the majority of the piece “telling us” why this is no different from Trump seeking to evade “justice” whilst running for President.
Whilst true in a facile way, no condemnation of Biden’s move at all.
ProgressiveRegressive socialism is on the wain internationally.The socialists and wokerista have had it time in the sun and are now fighting the effects of being subjected to the daylight of scrutiny. They are shrivelling and dying, as do slugs and other slimy creatures that cannot slide back under their rocks quickly enough.