There is a constant conversation about the perils of misinformation and disinformation. From Brazil banning X to the US charging Russians for election interference, government interventions are common occurrences at the moment.

But new polling shows that state action may prove to be popular as three quarters (75%) of registered voters in the US are not confident in their ability to distinguish between real and AI-generated content. This is much more acute in older age groups with over-60s (8%) much less assured than Gen Z (45%).

According to Savanta, 74% of voters think that AI-generated content could influence the election to some extent. Donald Trump is no stranger to AI-generated images but it may come back to bite him. Almost a quarter (23%) of Republicans say they are “disappointed” in Trump for sharing the deepfake image of musician Taylor Swift endorsing him. No doubt the true Swifties weren’t fooled for a second…