Four in 10 Americans think businesses should be political

businesses corporate america gallup Political polarisation

Amid reports that some prestigious Ivy League universities in the US are no longer taking stances on hot-button issues, corporate America is still undecided on the matter. This will not be helped by recent polling from Gallup and Bentley University showing that a significant portion (38%) of Americans think businesses should take a public position on current events.

While this is down from 48% in 2022, it is still high enough for companies to feel as if they are pleasing a significant number of customers when they get political. The survey also found that over half of Americans are interested in businesses taking a stance on climate change (54%), mental health (53%) and diversity, equity and inclusion (53%). Political polarisation doesn’t seem to be going away…

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Four in 10 Americans think businesses should be political

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