Last Friday, the National Grid shut down power to various parts of the South-East as two of its generators failed. As the power cut began, my family and I were on a train coming back to London after a day trip to have lunch with my parents. Facing unspecified delays, and with a small baby and a two-year-old in tow, we made an early and executive decision to call the local taxi firm and order a ride back to South London. It cost us £120, which given the circumstances we were happy to pay.
Fortunately, we made an early call. Many who made a similar decision later on found themselves at the mercy of Uber, facing huge price hikes. Apparently, the Uber algorithm, more sensitive than the local cab company to the fluctuations of supply and demand, sent prices through the roof. A similar power cut in March 2018 meant that stranded commuters were faced with Uber price surges of up to 500%.
Amongst the most disturbing lessons that my father attempted to teach me as a child was that something is worth what someone is prepared to pay for it. There is no such thing as intrinsic value, he maintained. Value is simply a function of supply and demand.
Well, I didn’t like it then and I don’t like it now. For the kindly Muslim taxi driver that took us home, the algorithm was pretty simple: the job was worth his time plus his costs plus a reasonable profit. Our misfortune was not something to be exploited by a profit-maximising algorithm. And I thank him for that.
Now it may have been entirely incidental that our cab driver was a person of faith. And I absolutely do not put his behaviour down to the fact that, as a believer, he was a better person than those greedy, pagan executives over at Uber. But what I did wonder, as we trundled down the M1, was whether we had been the beneficiaries of a world-view in which things do, in fact, have intrinsic value.
The Uber algorithms, perfectly embodying the spirit of market forces, make all value beholden to fluctuations of supply and demand. Here, nothing is fixed. Everything is relative. It’s a metaphysics, of sorts. Or perhaps – because it’s so wholeheartedly materialist – an anti-metaphysics. Capitalism represents the triumph of the immanent – that there is nothing to human value except the ebb and flow of human behaviour. Value is not rooted in anything transcendent, beyond the continual drift of human desire.
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