by Peter Franklin
Wednesday, 13
January 2021

Donald Trump was America’s first post-modern President

Taking him literally or seriously is beside the point — it's all just narrative
by Peter Franklin
What could be more postmodern than a Donald Trump presidency? Credit: Chip Somodevilla/Getty Images

With the Trump administration now in terminal disgrace, the President’s allies are coming under attack. Not literally, of course — not like, say, the Capitol last week — but any public figure who gave him any support at any point over the last few years can expect a rough ride from the media. 

Peter Thiel, the billionaire tech entrepreneur, is the target of an Axios piece this week by Dan Primack. Specifically, Primack criticises something that Thiel said in an interview shortly before Trump’s election. You can listen for yourself here (starting at the 34.30 mark), but the nub of Thiel’s argument is the media takes what Trump says literally but not seriously, while his supporters take his words seriously but not literally. 

It’s a clever juxtaposition, but Primack argues that last week’s events show it to be catastrophically wrong: “What’s come into stark relief, however, is that Trump says what he means and means what he says.” In suggesting otherwise, Primack claims that Thiel has helped to “cement a viewpoint through which even Trump’s most egregious statements were taken at other than face value.”

I’d suggest that both Thiel and Primack are missing the point. Donald Trump is the first President of the United States to operate primarily within a post-modern mode of communication. In this context there is no distinction between the literal and non-literal. It’s all just narrative, which may be taken seriously or unseriously as the mood takes you. 

That’s not to say that this isn’t dangerous. It is dangerous  — especially when applied to the politics of a superpower. 

Of course, politicians have always tried to tap into the irrational — appealing to the heart as well as the head. However, conventional politics tries to do this in a rational, even scientific, manner. Messages are tested by focus group and opinion poll — and backed up by facts and figures at least purporting to be the truth. 

The Trumpian approach, however, is more about mainlining than manipulating irrationality. In its purest form (if pure’s the word) it involves a direct connection from id to id, unmediated by rationality at any point. The results can be powerful, but unpredictable. 

Not for the first time, I’m reminded of Trump’s spectacularly inappropriate speech to the National Boy Scout Jamboree — a gathering of the Boy Scouts of America. This was not a political occasion. There was no good reason — or a Machiavellian one — for Trump to behave the way he did. He just felt like it.

So while commentators are right to condemn what happened at the Capitol, they shouldn’t reach too hard for rational explanations. To claim that “Trump says what he means and means what he says” is to make a category error. What came under assault in Washington wasn’t only a building or the constitution, but also the concept of meaning itself.

Join the discussion

  • What amuses me is all the constant lying about him and things he has said. Why do they need to exaggerate and lie about what he says? The man is an immature, exaggerating, blowhard. (I was going to add narcissist before I realized it was a requirement to run for president)

    You do not need to lie about the things he has said to make him look bad. He can do that fine on his own. It’s still not enough for them. He has to be the spawn of Hitler and Cruella Deville. “He said to inject bleach!” (no he didn’t) “He asked the Russians to acquire Hillary’s emails!” (a sarcastic, offhand joke is absolutely a request to a foreign power) “Some of those Nazis were good people” (complete fabrication, listen to his actual speech sometime) Then these people have the nerve to ask “Why oh why do Trumps ‘fake news’ attacks work on us!?”

  • I take your point but tech companies are now becoming beholden to governments, witness Twitter whining about Uganda banning it before its own election. With apparently straight faces, they now suddenly believe in free speech. Read their public policy tweets in response to Uganda’s action. Priceless doesn’t even begin to cover it.

  • Your last two paragraphs sum up beautifully. Trump was voted in because the electorate was sick of the system. But ultimately he didn’t have the sophistication to fight it. With the support of the media, big tech and the bad pandemic numbers, the system won. What will be interesting will be to see the public response to a term of the bureaucracy reasserting itself.

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