June 17, 2024 - 7:00am

A few weeks from now the election will be over. Though the details of the result will only be clear then, we can already spot the trends. The Labour Party is set to win big, while the Right will be thrown into disarray. One part of this will be the clear disparity between how many votes Reform wins, and how many seats it picks up. This might diminish the parliamentary power of the party but could fuel its argument for the next parliamentary term.

Reform aims to beat Ukip’s 2015 record and pull in four million votes. This is a bold target, but even if it falls short, it will have the backing of millions of British voters. When parliament returns, however, there will be little representation for them. Nigel Farage might win in Clacton, but he will have few parliamentary colleagues.

The Lib Dems, with similar but more efficiently sorted support, could pick up 50 or more seats. The SNP, standing only in Scotland, could pick up dozens of seats on less than a million and a half votes. Even with several million votes, there is still a strong likelihood that Reform ends up with zero seats. Still, losing at the sharp end of FPTP could present just another opportunity for the Reform leader.

Nigel Farage has always known how to speak to his audience, and how to leverage support from those who feel ignored. The greater the disparity between Reform’s vote share and the seats, the more he can do this by highlighting the unfairness of the system. Winning votes but not places in Westminster can allow him to stress this once again.

Indeed, Farage already has a record on this. Proportional representation allowed him to make Ukip’s name in EU elections and he has routinely supported changing the system. He has also criticised the widespread use of postal votes, highlighting the potential for fraud. An astute observer of US politics, he must also have noted the stock that Trump has put in disputing elections, even if he has previously dissuaded the former president from focusing on the past.

With the Labour victory set to dominate the political narrative, Farage will have to find a new way of cultivating popularity. He can’t attack Starmer in the same way he does the Tories and can’t expect the government to dance to his tune or buy him off. Disillusionment could be key to his continued relevance.

Should he be edged out by a few votes in Clacton, or other Reform candidates elsewhere miss out closely, we could see the emergence of a UK “stop the steal” type moment, searching for irregularities in contested results. Though there is little evidence of voter fraud in the UK, there is much suspicion, and sometimes that is all that is needed for a conspiracy to take flight.

Farage is well-versed in spinning a campaign out of the frustrations of the underdog. Millions of votes being ignored by the system will play into it. The Tories will also be faced with a choice — accepting that FPTP dooms a divided Right or pushing for the sort of electoral changes that would empower Reform. Either way, expect post-election disillusionment to be a boost to the populist campaign.


John Oxley is a corporate strategist and political commentator. His Substack is Joxley Writes.

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