July 4, 2024 - 10:00am

East Thanet

In a little corner of Kent where the shadow of Nigel Farage looms large, constituents are still deciding on the least bad option at the polls. The newly-formed constituency of East Thanet — which includes the coastal towns of Ramsgate, Margate and Broadstairs — is the successor seat to South Thanet, where Farage ran for election in 2015.

Thanet is a swing location, where voting patterns have mirrored the nation’s broader political trends over the last 40 years. South Thanet voted Conservative during the Thatcher era before turning to New Labour in 1997. It returned to the Tories during the Cameron years and remained blue through the more recent populist surge of Brexit. Farage came second to Tory candidate Craig Mackinlay in 2015, with Labour some way behind in third.

Now, after 14 years of perceived Tory failure, Labour looks poised to reclaim East Thanet. The 2023 local elections saw the council swing to Keir Starmer’s party, while the most recent YouGov polling suggests a comfortable win for Labour’s Polly Billington.

From conversations with local residents, however, few are optimistic about this prospect. Ben, a 21-year-old psychology graduate from Bath University, feels “this election is more about where the parties are at than the big issues”. Admitting he’s more conservatively inclined than most would expect of his generation, he nevertheless feels that “the Tories aren’t up to scratch” and that Reform should do their own vetting; he is therefore placing an uninspired tick in the Labour Party box.

Jim, a 50-year-old long-term unemployed local from Ramsgate, stressed that what really concerns locals is immigration. “All the people in the doorways now are immigrants,” he told me. “They get off the boat and then leg it.” While he is sympathetic to the plight of those “looking for a better life”, he is less happy about the wasted “money we’re sending to France”. Jim isn’t sure the illegal Channel crossings will stop under a Labour government, although he’s willing to “give Starmer a chance”. After all, “how much worse can it get?”

In fact, Jim claims that everyone he knows who voted for Boris Johnson in 2019 is switching to Labour this year. If, as Farage has argued, the Conservative Party is “a broad church without any religion,” then it seems Starmer’s Labour Party has become the last refuge for non-believers.

Crossing the border into the neighbouring constituency of Herne Bay and Sandwich, retired engineer and lifelong Tory voter Tom informed me that he was thinking of voting for Reform UK but that he was put off by the local candidate, Amelia Randall, failing to turn up at the Herne Bay and Sandwich hustings. Randall, who has based her campaign around her “mistakes” in life, has “little to say” on plans for cargo flights from the local Manston airport, on the building of homes on farmland without sufficient infrastructure, and on immigration, according to Tom. He knows that 80-year-old popular Tory candidate Roger Gale, who was MP for North Thanet for 40 years before boundary changes, is unlikely to “rock the boat”, but he sees a vote for Reform as little more than a “protest”.

This reluctance among voters to challenge the established parties is what will damage Reform’s hopes in Farage’s former constituency. Those I spoke to who once voted for Ukip and Brexit are either abstaining or switching to Labour, as they recognise that a vote for Reform is unlikely to yield results. “Farage even said so himself,” Jim told me.

For all of Farage’s claims that Reform is the only viable Opposition after the Tory meltdown, the people of East Thanet seem more concerned about having a say over who’s in power than the character of a rebellious opposition. It’s a fact that seems compounded by Reform’s poor vetting procedures and Farage’s own face-saving strategies.


Bradley Strotten is a writer and critic based in London.

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