July 1, 2024 - 7:15pm

→ Who’s the big loser from tactical voting?

Tactical voting is an unavoidable fact of the first-past-the-post system. But how would Britons vote if they had no reason to be tactical? One of the key takeaways from a new YouGov poll is that Brits don’t care all that much for Labour — only that they really don’t like the Tories. If tactical voting weren’t necessary, support for Sir Keir Starmer’s party would fall by eight points to 29%. This suggests that Labour’s looming victory is reliant on an informal coalition to get the Tories out.

Among the challenger parties, support for the Greens actually rises by six points to 13% without tactical voting, whereas Reform remains at 16% and the Lib Dems fall by two points to 12%. So where does that leave poor old Rishi Sunak? Riding high on 18%, with a fall of two points. At least he’s ahead of Nigel Farage: small victories…

→ Kamala is a veep in the streets

Vice President Kamala Harris made the case for Joe Biden at the Black Entertainment Television awards over the weekend, awkwardly switching between accents during a staged call with actress Taraji P. Henson. “Girl, I’m out here in these streets,” Harris said. And it’s on these streets that Harris has learned that normal Americans, with whom she no doubt has frequent chats, are terrified of Trump and yearning for four more years of the White House incumbent.

Mocking the veep’s bizarre efforts at relatability has become a national pastime, and her go-to phrases include “Do you think you fell out of a coconut tree? You exist in the context of all in which you live and what came before you.” One viral compilation shows Harris repeating the same line about “what can be, unburdened by what has been” at dozens of different events for four minutes. Is she competing with the President to see who sounds less lucid?

→ Get ready for the TikTok election

With three days to go, election coverage is inescapable — especially on X and TikTok. A new poll has shown that 60% of X users saw election content, as did 52% of TikTok users. As of 2023, there were over 23 million TikTok users in the UK, meaning that almost 12 million Brits viewed political content through the Chinese-owned app.

Only 34% of Facebook users saw political content but the platform still managed to reach 23% of the population with election content. Surprisingly, only 28% of YouTube users saw political content, behind Instagram (32%) and Reddit (29%). This could be the first TikTok election. Who knows why Starmer wants to reduce the voting age…