June 18, 2024 - 3:30pm

At the start of this general election campaign, the Tory line designed to crush Reform UK’s vote share was to tell the British public that the insurgent Right-wing party wouldn’t win a single seat. Since then, almost every poll has shown Reform gaining ground and giant MRP surveys now suggest the party could have a clutch of MPs elected in its colours on 4 July. Even the Conservatives have ceased making the insufferably arrogant claim they started out with, and now content themselves with saying Reform can only win at best a handful of seats.

But how good could this election get for Nigel Farage’s party? If his campaigning brio keeps Reform’s poll ratings climbing, might it hit a level where it could win in dozens of seats? The most recent big MRP poll, based on more than 42,000 respondents interviewed between 31 May 31 and 13 June, was carried out by Survation. It puts Reform in the lead in seven constituencies: Ashfield, Clacton, Great Yarmouth, North West Norfolk, South Suffolk, Mid-Leicestershire and Exmouth & Exeter East.

But Reform’s average national poll rating has improved notably since then. Indeed, for the first few days of Survation’s interviews Farage wasn’t even back in the fray. The Conservative average poll score has also ebbed by a couple of points. In total there has been perhaps a five-point turnaround between the two parties in the smaller one’s favour. Labour, meanwhile, has also lost a couple of points, while still averaging an enviable 42% on the BBC poll tracker.

Reform, then, can do better than seven wins, especially if it receives a bounce from a manifesto that was heavily laden with retail offers to key sections of the electorate. Should the party recreate more widely its best polls to date — being a point ahead of the Tories on YouGov and at level pegging on the latest Redfield & Wilton survey — then this could easily lead more Right-of-centre voters to conclude where the momentum really lies. The Survation poll already shows Reform running ahead of the Tories in 59 seats, so that number could easily double. The party might then be able to harness anti-Labour tactical voting in its favour in these places.

Yet it is still possible that Tory warnings against giving Labour a giant majority, not to mention sheer force of habit, could bring some voters back into the blue column by polling day. More importantly, experience suggests that Farage-led insurgent political vehicles struggle to compete with the two main established parties — and even with the Liberal Democrats when it comes to getting the vote out on election day.

This is likely to be more true of Reform than it was of Ukip when it chalked up 122 second places but only one victory in the 2015 general election. Back then, Ukip had more than 40,000 members and an extensive local branch network. Reform has until very recently had almost no constituency-based ground game whatsoever.

Looking at Survation’s projection for Farage’s own prospective seat of Clacton, for instance, it is clear that although he is ahead the final result could go any one of three ways. Farage is estimated to have a 30.7% vote share, the Conservative candidate 29.4% and the Labour one 27.6%. If that Farage lead doesn’t widen, there is a strong risk that one of the big two will take the seat as a result of having better data and a superior on-the-day operation. The same is true in the other seats where Reform is notionally ahead.

If Farage can propel the national Reform vote share into the low 20s by 4 July, then the political world is his oyster — or at least the parts of it along the east coast of England could be. But failing that, and in his shoes, I’d still shake hands on seven seats right now.


Patrick O’Flynn is a former MEP and political editor of the Daily Express.

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