July 6, 2024 - 1:00pm

Donald Trump took to Truth Social yesterday to issue an apparent repudiation of Project 2025. The 900-page policy document was prepared by Right-wing think tank The Heritage Foundation and a coalition of its conservative allies including John McEntee, a close Trump advisor and former White House personnel director. The rebuke came after a week that saw both liberal critics and pro-MAGA supporters of the former president talk up Project 2025 as a blueprint for the next Trump term.

Outlets such as CNN and MSNBC pointed to its provisions for clearing the federal bureaucracy of career civil servants and replacing them with political appointees (known as “Schedule F”) as evidence of an impending conservative power grab; the chorus was joined by the Biden campaign and Hillary Clinton, who warned of the “MAGA movement’s plan to consolidate power … and exert more control over everyday Americans’ lives”. Meanwhile, the president of Heritage, Kevin Roberts, drew criticism for making provocative remarks in an interview on Steve Bannon’s War Room podcast, in which he spoke of a “second American Revolution, which will remain bloodless if the Left allows it to be”.

However, Trump’s strongly-worded disavowal suggests that both liberal fears and conservative excitement may have been overstated. (Heritage has had to walk back some of its rhetoric about the supposed inevitability of its designs.) While Project 2025 certainly seems like it was written in large part to aid a reinstated President Trump in seeking retribution against his foes, much of the rest of the document reads like a manifesto for the kind of ossified small-government conservatism that Heritage has long embodied — and with which Trump has signalled his discomfort multiple times.

For instance, the plan envisions passing another sweeping round of tax cuts, in the vein of the Paul Ryan-designed 2017 Tax Cuts and Jobs Act. It also seeks to gut key parts of the federal bureaucracy, including the Department of Homeland Security (which it would consolidate with other agencies) and components of the Department of Commerce. A Republican administration that seeks to pay down the national debt, defend the borders, or enact industrial policy would likely be hamstrung by these radical moves.

Project 2025 is also conflicted on trade, a signature Trump issue, with input coming from both the protectionist Peter Navarro and the free-trader Kent Lassman, who disagree on the merits of tariffs. One might ask, then: how serious can it be as a representation of MAGA-ism if it can’t even make up its mind about something on which Trump himself has been so adamant?

Beyond culture war bromides, Project 2025 is a largely incoherent hodgepodge of establishment conservative priorities, one that Heritage and its partners evidently wish to transpose onto a second Trump term. But there is little serious regard for the former president’s authentically populist instincts on many policy questions. In any event, there is something almost oxymoronic about a “Trump blueprint”, as if a second Trump term could be any more constrained by plans or programmes than the first.

Yet perhaps even more egregious than its clashes with Trump’s stances has been the Heritage Foundation’s attempt at getting ahead of the prospective Republican nominee in shaping the media narrative, with Roberts’s “second American Revolution” remark an especially pretentious and over-the-top example. Roberts should remember that if there is one maxim that has held true across Trump’s career as businessman, entertainer, and politician, it is that no one gets to steal the show.


Michael Cuenco is a writer on policy and politics. He is Associate Editor at American Affairs.
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