February 15, 2025 - 8:00am

Canada is in the midst of a national awakening, with a renewed sense of patriotism sweeping across the country in the face of Donald Trump’s tariff threats. The “Buy Canadian” movement which took off as the tariffs were supposed to be introduced on 1 February — now due to come into effect in March — has started having a tangible impact on retail markets. More and more shoppers are forgoing American made goods for their Canadian counterparts. The biggest beneficiary of this newfound love for crown and country seems to be the country’s previously struggling Liberal Party, which is experiencing a level of support not seen since 2023.

Recent polling data shows that if Mark Carney were to win the federal Liberal leadership race to replace Justin Trudeau, his party would be tied with Pierre Poilievre’s Conservatives which have been experiencing an unprecedented level of support in recent months. Most Canadians think former central banker Carney would be best suited to deal with the US President as well, with 40% preferring him over Poilievre, whom only 26% would prefer.

One obvious explanation for this sudden turn of events is that ever since Trudeau announced he would be stepping down as Liberal leader, voters who abandoned the party in recent years have begun to return — it wasn’t the party they were against, but the leadership. Now that he’s (almost) out of the picture, supporters are reconsidering their options.

The Tory brand might also have taken a beating in recent months, particularly in light of how Conservative leaders across the country are responding to tariff threats. Ontario Conservative leader Doug Ford has called for a snap election due to take place later this month under the banner that he needs “a stronger mandate from the people of Ontario” to adequately deal with tariffs. But most Ontarians disagree with Ford’s decision to call an election, with many seeing it as a power grab by the Conservatives who already have a majority government in the province.

Then there’s Alberta’s Conservative premier Danielle Smith, who many see as having gone rogue from the “Team Canada” approach the Liberals are rallying for. Voters may not be forgiving of a pro-America stance when the country is not only battling against tariffs but also Trump’s talk of forcibly making Canada the 51st US state.

The Bloc Québécois — a federal party devoted solely to Quebec nationalism and sovereignty — has also seen a dip in support after Trump announced 25% tariffs on all steel and aluminium imports. Quebec is the centre of Canada’s aluminium industry and is the biggest supplier of America’s aluminium. Tariffs would have a devastating effect on Quebec’s economy, which is why voters are turning to the Liberals to address these threats: even if the Bloc Québécois wins the province, it has no chance of forming a federal government. This will force Quebecers to be strategic with their votes.

Lastly, Poilievre might be too Trump-like for voters right now. His rhetoric about closing the border and deporting illegal migrants from Canada comes across as eerily similar to that of his American counterpart. Even Right-wing media in Canada is asking Poilievre to tone down his promises to gut the federal bureaucracy, another MAGA-style pledge. Talking about immigration, the border, and wasteful government spending at a time when the country is grappling with its identity is, in the words of would-be Liberal leader Chrystia Freeland, “not very Canadian”.

The Canadian elections must be held by 20 October this year and, if the polling is to be believed, Poilievre will want them to happen as soon as possible. The electorate is unlikely to opt for a Conservative leader spouting Trump-style talking points while US tariffs cripple the country’s industry.


Hina Husain is a Pakistani-Canadian freelance writer based in Toronto.

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