Simon Ruda

Simon Ruda is an expert in applied behavioural science and was a co-founder, Senior Director and Board Member of the Behavioural Insights Team.

Simon Ruda is an expert in applied behavioural science and was a co-founder, Senior Director and Board Member of the Behavioural Insights Team.

The emptiness of awareness campaigns

Simon Ruda

28 Jun 2022

Will nudge theory survive the pandemic?

Simon Ruda

13 Jan 2022