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Why normies idolise Luigi Mangione He embodies a popular rage

He embodies a popular rage. Associated Press / Alamy Stock Photo

He embodies a popular rage. Associated Press / Alamy Stock Photo


December 18, 2024   4 mins

Imagine if Luigi Mangione had shot the CEO of a company that made light bulbs, or dishwashers, or breakfast cereal. Perhaps a few ideologues on Twitter would have hailed the killing as a justified strike against the one percent. But most people would have deplored it as a cold-blooded murder, or else ignored it entirely.

Yet America is openly applauding the assassination of United Healthcare CEO, Brian Thompson. A DJ at a Disney Channel-themed show in Boston last week played the song “He Could Be The One”, as the crowd erupted in cheers as Mangione’s mugshots were screened on the wall. Prisoners at the Pennsylvania facility where Mangione is incarcerated shouted “Free Luigi” and “Luigi’s conditions suck!” to a reporter outside. Tweets and posts glorifying Luigi abound, and what’s notably lacking from the conversation is any of the usual post facto discussion about gun control — this despite the fact he allegedly used an untraceable 3D-printed “ghost gun”. The takeaway is clear: many Americans are ready to support violent opposition to the health care system.

Mangione embodies a popular rage that has reached boiling point. This is not the rage of political extremists or ideological zealots; it is the rage of the normie. As an act of political communication, Mangione’s crime was remarkably effective. His purpose in killing Thompson was instantly obvious, and it was welcomed. Social media was flooded with tales of insurance woes — huge ambulance bills, coverage for crucial care denied. Though the problems in US healthcare are complex and not limited to the insurance companies, they are often the avatar of the system’s dysfunction. This is a country where the average family paid $23,968 for a private insurance plan in 2023, and 41% of adults have medical debt. The decisions of these distant, inscrutable corporate apparatchiks can have catastrophic consequences for patients.

There have been other signs that this frustration is reaching a tipping point. The rise of Robert F. Kennedy Jr, for example. Long written off as a crank for his opposition to vaccines, Kennedy’s long-shot presidential campaign resonated with a surprisingly large group of voters burned out by the Covid era. It garnered him enough influence to be tapped as Donald Trump’s nominee for health secretary. But the political class has ignored what it means that someone like RFK has gone mainstream, spending the election cycle focused elsewhere: Joe Biden’s age, wars abroad, Donald Trump’s legal troubles.

“This is not the rage of political extremists or ideological zealots. This is the rage of the normie.”

Healthcare affects Americans across party lines. But in Washington it is a partisan one, and sweeping changes to the system like the Affordable Care Act have been rare and hard-won. Now some politicians are talking about it again, including long-time healthcare crusader Bernie Sanders. “Finally after years, Sanders is winning this debate and we should be moving towards Medicare for All,” Rep. Ro Khanna, a Sanders ally, said last week. Sen. Elizabeth Warren, another progressive, came close to justifying Mangione’s action in an interview when she called it a “warning” that “if you push people hard enough, they… start to take matters into their own hands in ways that will ultimately be a threat to everyone”. But the response hasn’t been limited to the Left. The most powerful Right-leaning media figure in America, Joe Rogan, called the insurance industry a “dirty, dirty business” and “fucking gross” last week. Mangione’s action started to feel like — maybe, possibly — a catalyst for real change.

The question is whether or not the frenzy around Mangione can coalesce into some kind of sustained movement. He is already inspiring copycats, including Briana Boston, a 42-year-old Florida mother who was arrested last week for allegedly threatening Blue Cross Blue Shield after the health insurance company denied her claims. “Delay, deny, depose,” she is alleged to have said, echoing the words Mangione wrote on the shell casings of his bullets. “You people are next.” Meanwhile, the 2020 book from which Mangione borrowed the phrase, Jay Feinman’s Delay, Deny, Defend: Why Insurance Companies Don’t Pay Claims and What You Can Do About It, shot to second place on Amazon’s nonfiction bestseller list last week.

Mangione’s politics and worldview, though, aren’t easily categorisable. This has helped sustain his instant mythologisation as an Everyman hero. From his social media postings, he appears to be a political moderate with a heterodox worldview, interested in social science data and tech bro lifestyle content like Andrew Huberman. No one can really claim Mangione as an ideological ally, or dismiss him as an extremist. His Goodreads page ranges from the works of Jackass star Steve-O to the Unabomber’s manifesto.

Though Ted Kaczynski is clearly Mangione’s closest parallel in modern times, the two provoked different public reactions. For Kaczynski, the dissemination of his manifesto was a major goal and his crimes were meant to call attention to it. But Kaczynski’s purpose — warning of the dangers of technological progress — was too abstract to resonate with Middle America, though he’s developed a loyal Gen Z cult following. By contrast, Mangione took direct action toward the representative of an easily understandable and widely hated target, in line with the “propaganda of the deed” ethos of turn-of-the-century anarchists such as the Italian militant activist Luigi Galleani. Kaczynski was a weird guy with a weird cause; Mangione is a (seemingly, so far) normal guy with a cause that is popular.

As with the Unabomber, violence has called attention to the perpetrator’s cause; unlike with the Unabomber, the public is more focused on supporting the cause than condemning the perpetrator. And this is what will trouble those in charge going forward: has an appetite for violent protest arisen among the average Joe? It’s not hard to glimpse a near future that harks back to the unstable political climate of the Seventies, marked by spurts of radical violence, or even further back to the roiling anarchism of the early 20th century, exemplified by the bombing campaign carried out by Galleani’s supporters in 1919 after his deportation. In 1925, Galleani wrote of the “individual act of rebellion” as “inseparable from propaganda, from the mental preparation which understands it, integrates it, leading to larger and more frequent repetitions through which collective insurrections flow into the social revolution”. These acts of rebellion, he thought, were necessary to spark a broader movement.

While being taken into a Pennsylvania courthouse for his extradition hearing last Tuesday, Mangione shouted to the cameras: “This is completely out of touch and an insult to the intelligence of the American people and their lived experience.” It’s this focus on “lived experience” in an area that so many Americans can relate to that has made Mangione into a martyr, and which could mark this moment as a political turning point. Mangione has managed to cut through layers of obfuscating discourse around healthcare, and he has proven that the issue has the potential to radicalise. The vast majority of Americans would not go to his extreme lengths. But his case will test whether the “propaganda of the deed” can change the currents of politics in the 21st century.


Rosie Gray is a journalist who has previously worked for Buzzfeed News and The Atlantic

RosieGray

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Christopher Barclay
Christopher Barclay
4 hours ago

The elite encouraged BLM protestors to destroy city centres in 2020 murdering around 40 people. Why should they be surprised that other Americans now believe that violent protest works?

Christopher Barclay
Christopher Barclay
4 hours ago

BTW Joe Rogan has expressed his support for Sanders in the past. That hardly makes him ‘right-leaning’. RFK Jr’s is not so much opposed to vaccines as opposed to untested vaccines being forced on people, such as the Federal Government vaccination programme on children. He has asked for test results for these vaccines to be published, just to prove that the tests have been done. Years later the test results are still to be published. The implication – that the US government pays Big Pharma to pump untested chemicals into children – is so startling, that journalists seem unable to comprehend its magnitude.

Bret Larson
Bret Larson
7 hours ago

Talk about gaslighting. If you are looking for layers of apparatchiks just look at any government run healthcare system.

Jim Veenbaas
Jim Veenbaas
6 hours ago

IDK. This seems like a social media media meme. In a recent poll, only 17% of respondents considered the killing acceptable or somewhat acceptable. While it’s true that 41% of people aged 18-29 were favorable, I suspect much of this is driven by social media, and generalized anger at the establishment.

Tyler Durden
Tyler Durden
1 hour ago
Reply to  Jim Veenbaas

There’s your generational problem. Half were teenagers getting used to social media politics while the other half were at college celebrating Islamic State.

Vesselina Zaitzeva
Vesselina Zaitzeva
20 minutes ago
Reply to  Jim Veenbaas

I would suggest that, at least partly, the reason for young people to be more supportive of killings is that death for them is a rather abstract concept.
Given that the prefrontal cortex might not be fully developed until the age of twenty-six , younger people often don’t have the capacity to see the consequences of their behaviour and decisions (aka responsibility). The consequence of this is that they have no idea of their own mortality and therefore the mortality of other people.

Bad Captain
Bad Captain
3 hours ago

“Yet America is openly applauding the assassination of United Healthcare CEO ,“

Reference for this, please ? The conservative press has been pretty clear that Luigi is a murderer. a very non-scientific casual scan of my google news doesn’t indicate a groundswell of support for the man.

The Kaiser Family Foundation Survey conducted a survey in 2023 to understand how Americans think about their coverage. It found that 81 percent of insured adults rate their health insurance as “excellent” or “good.” Only 3 percent rate their health insurance as “poor.”

“Right leaning” + Joe Rogan = clueless journo whose sense of history is less than 6 months. A former Bernie sanders support who was disillusioned by the cardboard Candidacy of Kamala does not make an arch conservative.

The one solid point made in this article is the deafening silence about ghost guns and gun violence.

Last edited 3 hours ago by Bad Captain
AC Harper
AC Harper
1 hour ago

To be useful as a collective noun ‘Normies’ should be a big enough group to be significant. As a generality the Republicans (approx 50% of the adult population) don’t support the murder, most Democrats don’t (perhaps 30% – 40%?). The author of the article fails to make the case.

Tyler Durden
Tyler Durden
1 hour ago

All this journal seems to do recently is celebrate a distinct generational problem of promoting violent terrorism.
I imagine this is because the commissioning editors are Millennials wanting to keep a handle on their budget by commissioning Zoomers.

Billy Bob
Billy Bob
10 hours ago

Give that man a knighthood!

Vesselina Zaitzeva
Vesselina Zaitzeva
17 minutes ago
Reply to  Billy Bob

I upvoted your comment because I think that it’s sarcastic. Hope my take was correct.

Vesselina Zaitzeva
Vesselina Zaitzeva
7 minutes ago

What a shallow and manipulative article.
Everything in it is subordinated to the glorification of a cold-blooded murderer with extreme leftist views.

An interesting (and silenced) aspect is that those who exalt Mangione do not mention anything about him being in possession of an illegal gun , nor about the subject of gun violence.

These are the very same people who are vociferous supporters of gun control, especially after yet another mass shooting (often by an individual with leftist politics).

Matt Sylvestre
Matt Sylvestre
7 hours ago

From the US: This is no hero, this is a coward loser that shot a man in the back at point blank range then all but peed his pants when confronted by the cops in a Mc Donald’s.

Bret Larson
Bret Larson
7 hours ago
Reply to  Matt Sylvestre

They talk about trump pumping up the crazies, but he doesn’t hold a candle to the Democrat blob.

David Morley
David Morley
2 hours ago
Reply to  Matt Sylvestre

I think you might have watched a few too many cowboy films!

Matt Sylvestre
Matt Sylvestre
32 minutes ago
Reply to  David Morley

I think you do not understand the reality of the grief of this man’s family and if you are one of those Lefty empathy types you are clearly a hypocrite…