Valerie Stivers
Jun 30 2026 - 12:00am 7 mins

Last week in Montreal, a 25-year-old man allegedly attempted to assassinate the CEO of PornHub for ruining his life by preventing him from finding a girlfriend. The shooter, Seth Scott Hatfield, of Lethbridge, Alberta, was killed at the scene, but left behind a 104-page manifesto on the philosophy that led to his actions. Hatfield allegedly set up with a rifle in a hotel across a pedestrian walkway from the headquarters of Aylo, PornHub’s parent company, and fired into the building through the windows — unsuccessfully, as it turned out. He then emerged onto the street, where a firefight with two police officers resulted in his death, the death of one of the officers, and the death of a bystander, who was shot in the confusion by the other officer. 

In the world that porn has built, young men’s efforts are literally infertile: explosions of violence or otherwise that yield a big, pleasurable nothing. Hatfield’s anti-porn crusade paradoxically embodied this fundamental impotence.

The man was clearly unstable, and his manifesto, with its frequent references to knowledge of secrets that remain “almost entirely hidden from people,” betrays delusions of grandeur. But the manifesto is also of cultural significance, considering the ascendancy of the incel ideology among swathes of the online Right and the percolation of many similar ideas about men, women, and dating in the mainstream. Its Right-Left ideological flattening — Hatfield was both anti-liberal and anti-capitalist; he rails against transgenderism and Western cultural supremacy  — is significant, too, representing the bitter end of Christian metaphysics, even on the Right. 

Hatfield’s manifesto is the first, but possibly not the last, appearance of hypergamy, a new buzzword of the online Right, in a mass-shooting. The word has its origins in an Indian caste law that required women to marry men of the same or higher caste and, in modern parlance, means “dating up.” The desire to “date up” could generically be assumed to be shared by both men and women — aspirational mating is a universal human urge, after all — and to include desires for partner-benefits like social status and finances. But in today’s manosphere and as embraced by Hatfield, it concerns only physical attractiveness. In Hatfield’s definition, this is the only quality that matters when a woman chooses whom to have sex with — which she can do freely in contemporary culture. He defines it as a “phenomenon in which females simply copulate as they please with a plethora of attractive males, as opposed to monogamy, in which the same females would be bound legalistically [sic] and culturally to just one male.”

As the theory goes, a man’s height and physical attractiveness are signs of “health” and “genetic quality” which are desirable qualities in a mate because they suggest healthier offspring. Hatfield is cribbing from evolutionary psychology, which argues that women are more invested in any individual child than men are, since men can have hundreds of children, and women only a few. Thus women are supposedly especially motivated by attractiveness — which signals health, meaning a better chance for survival of the offspring — in their choice of sexual partners. Women are also choosier about partners than men are for the same reason: the sum number of chances a woman has to pass on her genes is very limited; men have hundreds, or theoretically even thousands, of such chances, no childbearing or nurturing work required. 

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When you combine the female preference for tall, attractive men with a liberal sexual culture, according to the incel theory, you get a situation in which tall, attractive men are having lots of sex with multiple female partners, and the other men are having no sex at all. This, supposedly, has nothing to do with the men’s habits, personalities, or physical presentation, but is purely genetic. In the “hypergamy state,” as Hatfield writes, the “common man” is hopelessly “cast out of the divine realm of truly intimate love and attraction” through no fault of his own. “The only things that matter when it comes to experiencing love as a male … are the length of the bones in your legs, and the shape of the bones in your face.” 

All this takes many wild leaps, but it is to some extent — and more than Hatfield actually references — based on theories of evolutionary biology and psychology that are becoming increasingly popular. One such popular, biology-based idea about the psychology of dating is the conviction among very-online Zoomer young women that the birth control pill “makes you choose the wrong guys.” A groundbreaking work on the matter is evolutionary psychologist Dr. Sarah E. Hill’s book, How the Pill Changes Everything, which focuses on the Pill but also provides a fascinating walkthrough of the evolutionary view of modern dating. According to Hill, the preference for healthy offspring is — and in many more ways than Hatfield’s manifesto suggests — encouraged by female biology, and gene-maxxing in fact does play a significant role in women’s partner choices, though the standard seems more likely to be highly complex issues of genetic compatibility, which is predicted by sexual attraction, rather than brute height-and-looks measurement on some objective scale. Hill would also argue that social and psychological traits such as female partner-choosiness are hardwired by evolution. 

Hill’s research doesn’t support incel conclusions throughout. She has found that women in the pre-ovulation phase of their menstrual cycles are more likely to choose men they find sexier or better-looking. Post-ovulation, the preference switches to men they find rich, nice, or reliable. Her argument is that since hormonal contraception sets female hormones at a permanent “post-ovulation” state, it may be skewing partner choice toward provider types,  and away from the men women are most attracted to. The skew is bad in that it affects birth rates and marital happiness, since couples who have good sexual chemistry also seem to have better child-health outcomes (due to genetic compatibility) and lower divorce rates. Given that around 30% of women in their 20s are on hormonal birth control of some kind, with the share presumably higher among the sexually active, many women in the dating pool, artificially influenced by hormones, in fact should be seeking personality over looks. 

“The incel project really is just the Right-wing version of progressive victim culture.”

Still, the underlying premise that sexual behavior follows rules of hard science is shared by both men and women. And distorted through a million video clips and Reddit threads, such material could make the position of short, unattractive men seem desperate indeed. Hatfield calls it the “ghastly state of things that the Western world has found itself in” and a “situation of terrible loneliness, isolation, and social degradation.” 

In his theory, this problem for men is particular to the modern world, because while hypergamy ruled in the state of nature, the misty dawn of agriculture and civilization somehow naturally produced monogamy, supposedly a great leveler against the tyranny of female choice. He discounts or is unaware that Christianity was the foundation of monogamy in the West, and that it substantially improved women’s cultural position. Instead, he views monogamy as a spontaneous “stabilizing” development that served the purpose of bringing formerly discarded men into useful social participation by giving them something to live for — subservient wives. “Having gained secure and steady access to intimacy through the institution of monogamy,” he writes, “these men could now experience copulation and romantic love, thereby attaining self-actualization, something which was previously inaccessible to them.” 

Now, Hatfield says, capitalism has eroded monogamy, pushing women into the workforce and giving them the freedom to return to their preferred state of hypergamy. Hence, his call to social violence seeks to end “high capitalism,” and to return women to enforced monogamy with the type of men he refers to as “common” — not tall and attractive. The manifesto concludes with a list of 12 categories of  “class-A targets” that would hasten this state of affairs; section V — yes, he uses Roman numerals — addresses targeting the headquarters of players in the porn industry. “Be unflinching, go forth and KILL THEM ALL!” he commands.

It’s nothing new to say that incels hate and dehumanize women, viewing them purely as sex objects. A description of one woman as a “vaguely female-looking clump of humanoid biomass” in Hatfield’s manifesto is fairly typical. Nor is it new to say that for all their talk of love and intimacy, what such men are really focused on isn’t even sex, but instead status and self-worth. Hatfield’s rant is clearly envious of the kind of dominant man he claims to despise. His fever-dream descriptions of the vile and disgusting life of pleasure and bliss lived out by attractive men are almost touching in their transparency. “And let nobody convince you,” he writes, “that the more wealthy of these males do not occasionally indulge in the blackest depths of depravity and twisted perversions, together with countless attractive women of differing backgrounds, within various orgies and other such hideous events, that take place in their skyscrapers, mansions, and at many luxury hotels in major cities.” Sounds terrible! 

Moreover, the length of the section in the manifesto where Hatfield responds “in dialectical format” to “objections” that he could get a girlfriend if he just changed his behavior, suggests that the whole thing is a desperate cope to avoid accountability, and that the incel project really is just the Right-wing version of progressive victim culture. 

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However, the fully consumerist, materialist understanding of love and dating is, to some extent, a new and unwelcome development. Materialism, according to natural-law philosopher Heinrich Rommen, “regards man as nothing more than a highly evolved animal” and puts “in place of a personal God … a doctrine of impersonal eternal force or of perpetually recurrent changes of matter in accordance with the blind necessity of the laws of nature.” Marxism is one form of materialist metaphysics — society is determined by “the conditions of production” — though Marx, unacknowledged, retained much of Christendom’s old framework of good and evil. What Hatfield calls “biological consciousness” is another kind of materialism — everything happening between men and women is in accordance with our lower animal natures. 

That such a philosophy serves humans poorly is easily visible. The manifesto uses a dehumanizing terminology of “females” and “copulation”; elides the difference between copulation and love; assumes marriage is a mutually hostile transaction for individual benefit; and mostly lacks concern that, in its preferred future state of affairs, most women would be married against their wishes. More frightening is that all the underlying — and essentially Christian — ideals that humanized previous materialist systems and made them aspire to nobility and justice are just … missing for the incels. Moral relativism, and its corresponding ideology of individualist self-pleasure, have been espoused for generations, but it’s never previously been tried without underpinnings of some kind of vestigial morality. Hatfield — and we might here genuinely say through no fault of his own — was trying it. 

In this sense, Hatfield is one of an emerging cohort of young people — and not only men — committed to violence for causes that are either overtly or covertly in search of self-esteem. The confusing new reality in which the political sides seem to be getting mixed up is often attributed to “internet extremism” looking the same in any flavor, but it actually represents a deeper convergence. Is Tyler Robinson — the pro-trans youth accused of assassinating Charlie Kirk — on the Right or Left? It’s hard to tell. Is Luigi Mangione, who allegedly shot an insurance executive, a Left-wing freedom fighter? Is he any different than the failed Seth Scott Hatfield, his Right-wing-ish doppelgänger? And don’t the armed or violent ICE protesters in Minneapolis feel like they’re on the same continuum, despite their arguments of righteous civil disobedience? 

The search for self-esteem, without any kind of restraining hand, isn’t going well. Hatfield targeted the porn industry for peddling a false and humiliating substitute to a good he believed every young man somehow deserves: unfettered “copulation” with an attractive woman. He pathetically failed in his mission, but was highly successful in terms of fully living out the mandate to take only himself and his group’s interests into account, as dictated by the framework most contemporary young people now share. To do otherwise is the kind of hard, self-denying work that the Christian commandments were rather good at, and no materialist version has come close to. Without this kind of work, all activism is masturbatory — and fruitless. 


Valerie Stivers is a senior editor of UnHerd US.

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