Why the Left always takes the MAGA bait Each side feeds off the other

One gets the sense that these two do this a lot — her Humperdincking, him screaming, which only makes her Humperdinck harder. That this problem has two obvious solutions only illuminates its intractability. Valerie could stop saying the name, but then again, Max could also choose not to react to its every utterance as if he’s been electrocuted. That neither of them are making different choices suggests that something about this dynamic serves them both.

I thought of this scene when the first “Your body, my choice” post from a male Trump voter skittered insect-like across my timeline in the wake of the election — closely followed by a handful of “My body, his choice” remixes by savvy OnlyFans models hoping to cash in on the moment. This crude riff on the feminist war cry that once defined the battle for abortion rights was akin to an inaugural shout of “Humperdinck!”, designed explicitly to trigger a meltdown among liberals. And lo: if you do an internet search for the phrase now, around 5% of the results are of people posting it and 95% are critics freaking out in response. “Women need to be kept safe from the ‘your body, my choice’ peddlers,” The Guardian announced, while CNN warned: “Attacks on women surge on social media following election.” And The New Yorker, for whom the phrase is a harbinger of a “coming era of gender regression”, described it as “A New Rallying Cry for the Irony-Poisoned Right.”

The phrase “irony-poisoned” in that last headline — which graces an essay by Jia Tolentino — struck me as an especially savvy bit of rhetoric. It functions as a preemptive strike against the obvious counterpoint to all this panic. Namely: “your body my choice” is a repulsive thing to say, but also the furthest thing from a legitimate threat.

The men behind these posts are not rapists-in-waiting, announcing their intent to commit sexual violence; they are trolls, gleefully trolling away in the hope of making people Mad Online. But if Tolentino knows this is bait (and she clearly does), she nevertheless cannot help taking it, hook, line, and sinker. The piece is imbued with a near-religious sense of horror at seeing the feminist catechism of “my body my choice” twisted by nonbelievers into something unfathomably malignant. This is beyond distasteful; it is heretical. And unlike the provocations in which the millennial Left once delighted, back in the days when one measly crucifix soaked in urine could trigger a weeks-long meltdown among religious conservatives, this little joke (Tolentino argues) is simply not funny.

It is, of course, difficult to have a sense of humour about the topics one takes most seriously, even for those who generally enjoy making hamburgers of other people’s sacred cows. I was recently reminded of the 1999 Onion article titled, “That’s not funny, my brother died that way,” in which an aggrieved writer takes issue with a scene in the Police Academy movie where a motorcyclist gets his head stuck in a horse’s rear end. (“His life-insurance policy didn’t cover equine-anal suffocations. So now you might understand why I don’t think it’s funny to see that sort of thing played for laughs.”) That this essay is, in itself, funny, speaks to the unfortunate truth that also animates the “your body my choice” brand of trolling: the we-are-not-amused disapproval of another person can be pretty funny, especially when that person has been attempting to scold you into compliance with their preferred political agenda for years on end. It is no coincidence that this anti-feminist edgelording comes hard on the heels of a campaign cycle in which one side’s rhetoric was almost pathologically alienating to men: the more shrill the calls for conformity, the more naughty fun there is to be had in refusing to read the room.

This was easy enough for liberals to understand when we were the architects of an intentionally edgy counter-culture, whose pleasures derived in no small part from making self-serious moral authoritarians clutch their pearls and scream. Punk rock and heavy metal, Marilyn Manson and Damien Hirst, Saturday Night Live and South Park: if we loved these things on their own merits, we loved equally as much how they scandalised the prudes. Indeed, the Left’s conception of itself as the scrappy underdog poking fun at The Man was powerful enough that a decisive victory in the culture wars hardly put a dent in it; even after the legalisation of gay marriage, the passage of the Hate Crimes Act, and the annual rainbowification of every American city during Pride Month, there’s just no joy quite as potent as triggering the cons. That memes invariably provoke outraged reactions from people who don’t (or won’t) get the joke is the entire point. What can we say? You’re just so funny when you’re mad.

Alas, we are now discovering the same unfortunate truth as generations of edgelords before us: that you either die a provocateur, or live long enough to see yourself become the Church Lady.

“Posting now creates political reality”, Tolentino writes, by way of insisting on taking dead seriously what the “your body my choice” memesters evidently find hilarious. “There are parents all over social media reporting that their kids are hearing the phrase from boys at school. A therapist at a university in the Midwest told me that a student she works with had gone to a frat party where one man had yelled it, and that the people around him hadn’t called him out.”

Perhaps, needless to say, I remain unconvinced that the inane (and yes, often intentionally offensive) banter of teenage boys represents “political reality”, let alone a material threat — but convincing oneself otherwise is both a hallmark and privilege of middle age, and one you will pry from our cold dead hands. The therapist who openly frets that a frat boy yelled bad words at a party without being called out is clearly resonating at the same emotional pitch as the teacher who, circa 1994, made a panicked call to my parents after I doodled a pentagram in the margin of a biology test. Then, as now, the suggestion that she might be overreacting only exacerbated her outrage. What did they mean, I was probably just joking around? Satanism was no laughing matter!

If there’s one big difference between the moral majoritarians of decades past and the social justice warriors of the digital age, it’s that the former group was unapologetic in their authoritarianism. Today’s progressive scolds don’t like to think of themselves as such; instead, they finger-wag with one hand while still clinging to the mantle of the countercultural cool kid with the other. At one point in the essay, Tolentino describes being unsettled by the appearance of a “VOTE RED… LOL” graffiti in her deep blue Brooklyn neighbourhood; it is, she says, “one more reminder that we are typically closer to people who find us laughable and repulsive than we think”. It’s a new riff on that churlish Pauline Kael quip about the 1972 election — “I don’t know how Nixon won. I don’t know anyone who voted for him” — in this case reinforced by years of near-total Left-wing hegemony in America’s culture-making institutions, from media to museums to Hollywood and beyond. Amid a sea of narratives that only ever validate her place among the heroes on the right side of history, of course a Brooklyn-dwelling New Yorker columnist is stunned to realise that some of her neighbours think she’s ridiculous — to the point where she can’t conceive of it without suggesting that their mockery must mean they’ve been literally poisoned. Her Trump-voting neighbours, meanwhile, have surely never not known what she thinks of them.

But for as long as the Left still prefers to think of itself as powerless and persecuted by conservative oppressors, the insouciant trolling of Trumpian youths must be interpreted as something sinister and serious. As the meme goes, are we out of touch? No, it’s the children who are wrong… or aspiring rapists, as the case may be.

The irony — of the literary rather than poisonous variety — is that “your body my choice”, like any offensive joke, only achieved its current foothold in the discourse through amplification by the people who take it too seriously.

And could this stop? Sure, if somebody just blinks first. But just as with the bickering Max and Valerie, the fact that neither party is making different choices suggests that the current dynamic serves them both. In this case, the peacocking insensitivity of the MAGA bro fuels not just outraged op-eds by feminist media critics, but endless, tearful TikTok videos by the women of Gen Z, which in turn fuels more mockery, and in turn, still more tears. It’s too late, now: “Your body my choice”; has achieved velocity from the viral outrage cycle and into the echelons of the attention economy, where it will live on indefinitely in a toxic, self-sustaining symbiosis with its equally attention-seeking haters… at least until someday, inevitably, it is replaced by something even worse.

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Kat Rosenfield is an UnHerd columnist and co-host of the Feminine Chaos podcast. Her latest novel is You Must Remember This.

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