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Russell Brand’s latest addiction His quest for intimacy will never be satisfied

A symptom of our alienation (Thomas Lohnes/Getty Images)

A symptom of our alienation (Thomas Lohnes/Getty Images)


September 1, 2023   7 mins

The Opera House, the Winter Gardens, Blackpool: here, in this magnificent theatre, a metaphor as good as any for decline, Russell Brand meditates on the stage, which I think is another metaphor for decline: not of buildings, but of a political system. Brand is on his knees, sideways to the stage by a single candle, eyes closed, hands on his knees, as if in prayer.

Blackpool is odd: a suicide on morphine. Shops sell fake breasts and dildos made of sugar, or mobility scooters and junk food side by side. The pavements are smeared with filth. And yet, when you think all the ugliness in the world has gathered, you will find a ballroom dancer in black tie stealing down a street in patent shoes. Brand, too, was made for Blackpool. Destruction, and renewal.

Brand’s tour, which ends today at the Brixton Academy, is a display, and the meditation is the most important part: the part that is most meaningful to him. It’s the reveal of a show he calls “33” because he thought that was the age at which he would die. What is public meditation for a man as noisy and self-destructive as Brand: health signalling? Performative recovery? WELLNESS in lights? Brand is myriad — actor, polemicist, activist, comic — his most dominant self is former heroin addict. Though he is almost 20 years sober, addiction can chase a man his whole life, and terrify him with a glimpse of what he was. And yet, the man thinks, if he can meditate in front of a thousand strangers in Blackpool, he must be safe. It’s a truism that a comic needs an audience more than an audience needs a comic, but it’s truer of Brand than of anyone. He needs us. He says so. “How much attention does one man need?” he asks. “We don’t yet know. We haven’t found the upper threshold”.

I am not here for Brand: not really. I have read his memoirs, and I feel I know everything he is prepared to tell us, and himself. I couldn’t get through his polemic Revolution, which he wrote at his wealthy girlfriend’s country house. His childhood was broken. He thought his mother’s recurring cancer was his fault, and his father, on holiday, ordered prostitutes for them both in a room they shared. He almost killed himself, and then didn’t. He is candid about everything except his anger: the kind of addict who is so ashamed he tells you everything. He is a very typical comedian in some ways: a man seeking his father’s affirmation from the stage. He very obviously finds it agonising when hecklers interrupt him. He must be heard. He is a very typical addict too: softness and savagery twinned.

What interests me most about Brand is not him, though he is charismatic. It is his reach, the people who come to see him, and what they can tell us about political alienation. If he was a movie star in 2010 — he is an under-rated actor, not least by himself, but he’s less afraid of his rage on screen — he is now a YouTube demagogue flirting with conspiracism and posting to 5.65 million followers. Typical posts are: “So…Trump was RIGHT About Clinton & Russia Collusion!!”; “You’ve Been LIED To About Why Ukraine War Began”; “Can We REALLY Trust Vaccine Fact-Checkers??!”

The doors open at 5pm. I watch them gather. I would call his constituency either fragile and seeking, or angry and untrusting. The first group, many of whom have risen from a sickbed, admire his personal transformation — his recovery from heroin addiction and the book he then wrote, ripped off from AA’s 12 Steps: Freedom from our Addictions. You aren’t supposed to monetise AA, but he has a very personal definition of humility. “You feel he really does care about people,” says one woman. “He’s been through so many things himself and he’s still keeping going. He still comes out for people.”

The second group admire his YouTube channel which segues from mistrust of the Establishment to disinformation and alienation. They ask me who I write for because they do not trust the press. “He knows exactly what’s going on,” says one woman. “He just makes people aware [of corruption]. I wouldn’t vote for anyone. There’s no one worth voting for.”

I meet a superfan videoing herself by the stage door. Social media is important: as if by broadcasting, you will be listened to. It’s one of his contradictions: Brand says that if we were forced to carry iPhones we would smash them up ourselves. Yet he depends on them. “Much as he is an intellectual,” she says, “he teaches you in a nice way and actually I’d like to rip his pants off.” Her friend likes “his videos about conspiracy things. Well, they aren’t conspiracies. They are conspiracies for six months and then they are facts.”

For another man, it’s a modern political — or apolitical — encounter: he and Russell found each other through algorithm. “He’s saying the right thing,” he says. “A lot of the information that Russell finds is what I’ve found. Covid is an excuse for where they want to take us. It’s all through fear.” He fears tyranny, this man, but another contradiction is that Brand, who despises conventional political practises, will take him closer to it. “All political parties are the same”, he says. “He [Brand] manages to channel anger or discontent in a positive direction.”

I sit in the gods, which are like a velvet cliff edge, next to a serene sex therapist and her Italian husband. She is disappointed that Jeremy Corbyn is no longer leader of the Labour Party. She has no plan to vote in a general election: she thinks there is no point. I look up her constituency, which is a Tory/Labour marginal. Her vote does matter. But Brand, despite his personal message of empowerment, would have his followers more disempowered. It’s the one thing I can’t bear about him: his anti-voting message. It’s fine for a rich man to shrug off politics. He doesn’t need them. He can invent his own, and he does. He is not so very different from the men he despises. They lay false trails.

The show is in four parts. The first is pandemic-themed stand-up, and it is good stand-up. It’s self-aware, and therefore bearable. He mocks the audience and himself. During the clap for carers, he tells us, he was a medical worker so the applause would be directed at him. He collects testimony of pandemic-themed shame from the audience — he’s very interested in shame — and tells a story about a man who wiped his bum on a face mask, and a woman who drunk wine in a Zoom work meeting, and pretended it was tea. When he gets to the audience member who masturbated to something under every letter in the Pornhub alphabet, he invites us to shout the words: tea-bagging; wanking; zebra.

The second part speaks to his YouTube audience, and it’s a lie: that you can be more politically engaged by placing your faith not in your democratically elected politicians but in him. Love is not a mandate — if it is even love, rather than the narcotic of attention and praise — but the root of this is clear enough: he didn’t trust his father. “I don’t like being told what to do,” he says. “I start there”. This sounds like his most authentic self. “I start at ‘fuck off’.”

“The system wants you hypnotised and stupefied,” he says, as if government is only a meeting of Spectre. “We are told that we are participants in our democracy. That we are adults. That we matter. That our voice will be heard. That we would be able to organise society through the ballot box because you are adults and your voice matters. That is one of the myths of our time.”

Brand is weirdly Manichean. He appears to divide the world into two parts, and they are solid, and immutable. The evil are evil, and will remain so. The good are here, as if buying a ticket to “33” is a kind of protective spell. Sometimes he tends to Luddism and talks as if he would like to live in some kind of idealised village, or circle, and why wouldn’t he? He’s strong, and a man.

The third part is the hug part, and it’s the weirdest part. Having divested us of the desire for representative democracy he becomes a healer. It begins in the interval. He jumps down from the stage, and waits there, and people fill the aisles to hug him. It looks intensely silly, but they are moved by him. I wonder if this is the replacement — and true destination — for his sex addiction: intimacy, which other people have paid for. (I return, in my mind, to his father and the prostitutes.) I wonder if this is the real point of the exercise. They come, one after the after, for hugs of all kinds — swift, flirty, soulful — and photographs, and a combination of the two: the soulful hug selfie.

At the end of the show, he puts on a blue pointed party hat, like a wizard, and leaves the auditorium through the main exits, to hug people in the street outside. I notice he has a personal photographer and videographer: a slender man in black with a professional expression who follows him and who records every interaction. Does Brand archive them, and look back on them: on every piece of love? People cry in his arms. He whispers to them. He takes a picture of himself with us all behind him, like an army. It’s so obviously his new addiction there is barely anything left to say: a delusion into which he carries others, by the sheer force of his charisma, and his silly pointy hat. And he won’t know where to stop. He never does. And then he goes back inside for a mass meditation. The audience at Lancashire’s biggest theatre close their eyes and pray.

At the end, when he has hugged everyone who waited, I listen to them praise him. “You can’t have control over what’s going on in the world, but you can have control over yourself,” says one. It’s a doctrine of renewal, but so atomised as to be meaningless. “He’s got that attention to the working class,” says another. “He is like us,” says the third, “a free thinker [who] cares about everyone in the world, not ground down by politicians and big corporate companies. He cares about individual people.”

But does he? I think he is using them, and, worse, they let him. Brand is another symptom of our alienation: of the fracturing of the institutions that we need. We will see more, and different Brands in future, as the centre falls away. They will blow in on the wind. His doctrine of disengagement will change nothing for them. Will they notice? Will they care? I wonder if, in the end, they have confused politics with love. Or, rather, magic.


Tanya Gold is a freelance journalist.

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Yvonne Hayton
Yvonne Hayton
9 months ago

If this article was published in September this year why are so many comments from a year ago? In any case it’s good to see so many defenders of Brand on here. Like others I see him not only as bad boy turned good but also as someone with unexpected depth and humanity. For whatever reason he’s doing it, his podcast raises many important issues and is speaking to a lot of people in this time of turmoil and tyranny.

Frank McCusker
Frank McCusker
9 months ago

Brand is an irritating head-case. He used to be popular with luvvies when he was in his right-on phase. Now he’s popular with right-wingers when he’s in his tin-hat phase. Either way, he’ll cleave to extremes to court your knee-jerk approval. Doesn’t strike me as a rapist though; whiff of gold-diggery about the latest allegations imho

Alan F
Alan F
9 months ago

I read this piece way back when and thought it interesting indeed – it seemed to explain the void in the soul of the man. At the time, I wondered why the BBC and Channel 4 enabled him to do his vile stuff – the phone call to Andrew Sachs made me want to weep. But what disgusts me the most are the Unherd btl who support the scumbag. You are beneath contempt.

Anna Bramwell
Anna Bramwell
9 months ago

Gold in her really good article doesnt explore the conundrum: when Brand was his loathsome shagger boastful self, he was admired and feted. Now he has become a mini Trump,say, all his wrongs come out . Odd that.

Last edited 9 months ago by Anna Bramwell
Andre Rego
Andre Rego
9 months ago

Just could not finish the article

William Miller
William Miller
9 months ago

The opening paragraph is unreadable. And the rest is a nasty take down of the man. A terribly unfair hit piece that is so mean-spirited, I felt as though I needed a shower after reading it. I do not follow Brand (his socialism is embarrassing), but is he that terrible of a man?

Benjamin Greco
Benjamin Greco
9 months ago

We spend too much time analyzing the pied pipers and not enough time analyzing their followers, as if the elites just want to dismiss and ignore that the alienation out there is real. The pied pipers like Trump and Brand, who is much less dangerous and therefore insignificant are speaking to people who have little hope in the neo-liberal world order. The center can’t hold unless everyone, not just the top 20%, has an opportunity for a meaningful life.
Brand is right about voting, and Gold is a fool to think otherwise. Brand’s and Trump’s followers know that they are not ruled by their government but by the corporations that buy the government. It doesn’t matter that Brand or Trump won’t help them what matter is that the elites won’t either.

Robert Eagle
Robert Eagle
9 months ago

It is very sad to see how many Unherd readers writing here not only fail to despise this self-evident charlatan but even find qualities in him they approve and envy.

Sensible Citizen
Sensible Citizen
4 months ago

I listen to Brand on Rumble. I separate the schtick from the underlying message, which is not that easy to do, because like most gifted entertainers, he is very good at melding them together. He speaks like a man in recovery, which I don’t mind, and his worldview is of the moment. We are truly being gaslit from all directions. We are in fact living in the bizarro world of Orwell. Truth is treason in an empire of lies.