Much of what you’re about to read applies to the news in general, but it especially applies to news about technology.
On this topic the question to ask yourself is not is this important or is it just hype? – but rather, is it both?
Hype about things that aren’t important only matters if you mire yourself in triviality. As for things that are important, but don’t get hyped, they will happen anyway – and someone, somewhere is almost certainly writing about them (if you look hard enough). However, when things are both hyped and important, the potential for serious misdirection is decidedly non-trivial.
A prime example is the field of artificial intelligence or AI. In a brilliant post on his Togelius blog, Julian Togelius has some friendly advice for tech journalists (and, presumably, those who consume tech journalism):
“there are a whole lot of very bad articles on AI (news articles and public interest articles) being published in newspapers and magazines. Some of them are utter nonsense, bordering on misinformation, some of them capture the gist of what goes on but are riddled with misunderstandings.”
He starts with a few home truths and keeps them coming:
“First off, I understand. You’re writing about an extremely fast-moving field full of jargon and enthusiastic people with grand visions. Given all this excitement, there must be plenty to write about, but you don’t know much (or even anything) about the field. You probably know as little about AI as I know about, say, tannery. But where tannery evolves only very slowly and involves very concrete materials and mechanics, AI moves at breakneck speed… There’s a feeling that you need to write about the latest developments NOW before they are superseded… And of course you want to write something readable, and clickable, and you don’t have much time. It can’t be easy.”
Ouch! That’s the problem with the news right there – and not just on the topic of AI.
Step-by-step, Togelius explains how it is that journalists buy-in to their own hype, aided and abetted by AI researchers who “always have something to sell”. And then he comes to the heart of the matter:
Join the discussion
Join like minded readers that support our journalism by becoming a paid subscriber
To join the discussion in the comments, become a paid subscriber.
Join like minded readers that support our journalism, read unlimited articles and enjoy other subscriber-only benefits.
Subscribe