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Highlights of YouGov's polling of UK adults for UnHerd

  1. 154% feel that journalists and news providers ‘don’t really understand people like me’
  2. 278% believe journalists and news providers are politically biased
  3. 3Only 36% say the media helps them better understand the nation and the world
  4. 4A troublingly low figure of 23% believe journalists work hard at finding the truth
  5. 5A meagre 10% think they represent the weak against the powerful
  6. 6Exactly half of those polled say the media ‘hardly ever cover good news’
  7. 720% read no newspapers and consume no online, radio or TV news at all (32% of 18-24s)
Biased. Negative. Remote. News industry gets low marks from Brits and Americans
YouGov interviewed 1,718 British adults and 1,859 US adults for UnHerd.com last weekend.

 

How much news do we watch?

YouGov

YouGov

What do we think of the news industry’s qualities?

YouGov

YouGov

Books and history Versus 24/7 news

It should be said our questions do not distinguish between different parts of the news media. For instance, we don’t know whether British respondents were mainly basing their perceptions of political bias on broadcast or print journalism. A case could made for both: UK newspapers are obviously partisan, but on the other hand there may be greater annoyance at subtle forms of bias in the supposedly neutral broadcast media. Either way, Americans are comparatively happier with the news they get, which could be why they consume more of it. That said, it is clear that millions of people in both countries are looking for a better way to stay informed.

YouGov

YouGov