Robby Soave

Beyond the ‘podcast election’


January 1, 2025

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Robby Soave sits down with Emily to discuss whether the “podcast election” in 2024 ushered in a permanent shift for media.


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J Bryant
J Bryant
18 days ago

Another fine episode of Undercurrents, imo. I’m not sure what it will take to turbocharge the audience for this show.
I’ve wondered where the “New Media” are headed and this Undercurrents episode at least partly answered that question.
I’m glad Emily asked whether there would be consolidation and “corporatization” of the New Media segment, because I’ve wondered the same thing over the past year or so, especially because the legacy media are so obviously struggling. I’m heartened to hear it’s still hard for corporate media to make a profit from individual New Media creators. The last thing we need are the likes of Rogan being bought out and homogenized.
As happens so often these days, I feel my age. I didn’t recognize the names of at least half the media “celebrities” mentioned during the discussion. Or maybe that’s because I’m not a media junkie.