by UnHerd
Monday, 3
February 2020
Video
14:16

WATCH: Boris on the end of the ‘B word’

More classical rhetoric from the prime minister...
by UnHerd

You heard it here first: the word ‘Brexit’ is banned. Boris went through his full-length speech on EU trade deals without using the B-word. He was even questioned on it afterwards and launched into a lyrical passage of how the event has receded into history (see video above).

Strictly speaking, he referred to Brexit by its absence, saying: “I shall not even name the controversy, except to say that it begins with B and is receding into history” — which just happens to be a neat example of the classical rhetorical device of ‘Apophasis‘, in which you announce what you are *not* going to say.

See our long read from this morning on the impact of Boris Johnson’s rhetorical education on the future of this government.

Join the discussion


To get involved in the discussion and stay up to date, become a registered user.

It's simple, quick and free.

Sign me up