How Jesuit missionaries invented spin
The cultural legacy of 16th and 17th century missionaries in Brazil and India is still with us today
This week’s long read pick is Architects of Empire, from history professor Ananya Chakravarti at Aeon magazine. It explores the public and the private correspondence among Jesuit missionaries of the 16th and 17th centuries and suggests that much of the cultural schemas developed in the course of this work, as well as the propagandising dissonance between its public and private presentation, remain with us today as enduring legacies.
The Jesuits, she writes, presented two very different pictures of their missionary work in public and private letters:
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Despite the triumphal spin of their public missives, the Jesuits’ private letters suggest a far messier reality of competing indigenous and missionary cosmologies. Rather than a one-way ideological steamroller, the missionary outposts often had to adapt to local cultures in a practice that became known as ‘accommodatio’.
Chakravarti suggests that it was partly new missionaries’ shock at discovering actual pagans to be considerably less receptive to the Jesuits’ message that drove the emergence of the Jesuits’ hierarchy of cultures.
In this schema some pagan cultures – such as the indigenous ones of South America – were considered worthy only of obliteration, while others were so close to the European as to be worthy of accommodatio. This, she suggests, was perhaps more related to those cultures’ ability to resist conversion than any intrinsic properties of the culture itself. This cultural hierarchy remains with us today, Chakravarti argues, as ‘one of the most pernicious legacies of empire, surviving well past the era of colonial rule itself.’
So, too, she argues, is the dissonance between spin and reality, employed with the aim of propagandising interlinked political and ideological aims. She quotes George Bush in the aftermath of the Abu Ghraib scandal, urging listeners not to doubt US imperial destiny:
It is tempting, when thinking about the histories of Christianity and European imperialism, to treat them both as unambiguous. Either these temporal and spiritual empires must be presented as wholly evil, or else we must gloss over the physical and ideological violence their spread entailed.
But while her stance is critical of the ideological and political costs of empire, Chakravarti’s essay stops short of knee-jerk condemnation. It invites us to consider both the scale and ambition and also the fracture, propaganda and doublethink involved in these colossal spiritual and political movements – and the ways in which their intellectual frameworks and political visions remain with us today.
I feel your pain. Not from Corrupted Blood, but from 10 years (and counting) of WoW. The Blizzard psychologists are second-to-none in dropping those little nuggets that keep you coming back for more. On the upside, the study carried out in 2012 by Billieux et al concluded that “high involvement in the game is not necessarily associated with a negative impact upon daily living.”
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