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		<title>motoring - UnHerd</title>
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					<title>How Ferrari lost its sex appeal</title>
					<link>https://unherd.com/2026/07/how-ferrari-lost-its-sex-appeal/?edition=us</link>
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										<unherd:main_theme>Aesthetics</unherd:main_theme>
					<dc:creator>
						<![CDATA[Ed Wiseman]]>
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							<![CDATA[Steve McQueen and a Ferrari at Le Mans (John Springer Collection/Corbis/Getty)]]>
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							<![CDATA[<p>Ed Wiseman is a journalist and writer based in London, whose work focuses on mobility and the infrastructure that supports it. He previously worked for <em>The Telegraph</em> and <i>PA</i>.</p>
]]>
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															<unherd:author_bio>
						<![CDATA[Ed Wiseman is a journalist and writer based in London, whose work focuses on mobility and the infrastructure that supports it. He previously worked for <em>The Telegraph</em> and <i>PA</i>.]]>
					</unherd:author_bio>
										<pubDate>Sun, 19 Jul 2026 23:00:53 +0000</pubDate>
					<updated>Sun, 19 Jul 2026 23:34:05 +0000</updated>
							<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[electric cars]]></category>
		<category><![CDATA[Ferrari]]></category>
		<category><![CDATA[motoring]]></category>
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								<![CDATA[Sports cars have been enshittified]]>
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								<![CDATA[<p><span style="font-weight: 400">Accustomed to near-universal adoration for its internal combustion and hybrid supercars, Europe’s most famous manufacturer cannot have anticipated the collective snort of derision that greeted its first battery-electric model, the Luce, in May. Unprecedentedly negative coverage in the mainstream press, and the kind of social media vitriol usually reserved for singers, left a substantial dent in Ferrari’s share price, with the outpouring of scorn quickly becoming a story itself. Former company chairman Luca di Montezemolo said that the new car risked “destroying a legend” and that he wished the manufacturer’s logo could be removed from its nose. On 23 June, Ferrari </span><a href="https://www.telegraph.co.uk/business/2026/06/25/ferrari-marketing-chief-ousted/" target="_blank" rel="noopener"><span style="font-weight: 400">announced the departure</span></a><span style="font-weight: 400"> of its marketing chief.</span></p>
<p><span style="font-weight: 400">Never before has a new sports car prompted such an international response — even the fallout from Jaguar’s disastrous rebrand in 2025 was largely domestic. People all over the world hated the Luce’s appearance, which was uncharitably compared with that of a much cheaper Japanese EV, and the ill-advised launch event, which for some reason involved the Pope. Interestingly, the public questioned who and what the Luce was for.</span></p>
<p><span style="font-weight: 400">Interesting, because a majority of participants in this online pile-on can be assumed to be outside Ferrari’s target audience; with an expected price of around £500,000, the Luce is even more expensive than the manufacturer’s core V12 models, which the haters also can’t afford. But all of these people still feel as though they have some relationship with Ferrari and its products, and the disappointment and widespread confusion that met the Luce immediately upon its launch was still bad news for a brand supported almost entirely by this consensus on</span> <span style="font-weight: 400">desirability, which in turn is based largely on good looks. The Luce will be commercially successful, but its reviled appearance has broken a link in that chain. </span></p>
<figure id="attachment_1065249" aria-describedby="caption-attachment-1065249" style="width: 640px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" class="size-large wp-image-1065249" src="https://unherd.com/wp-content/uploads/2026/06/lead-images-6.jpg?w=640" alt="" width="640" height="427" srcset="https://unherd.com/wp-content/uploads/2026/06/lead-images-6.jpg 1920w, https://unherd.com/wp-content/uploads/2026/06/lead-images-6.jpg?resize=300,200 300w, https://unherd.com/wp-content/uploads/2026/06/lead-images-6.jpg?resize=768,512 768w, https://unherd.com/wp-content/uploads/2026/06/lead-images-6.jpg?resize=1024,683 1024w, https://unherd.com/wp-content/uploads/2026/06/lead-images-6.jpg?resize=1536,1024 1536w, https://unherd.com/wp-content/uploads/2026/06/lead-images-6.jpg?resize=267,178 267w, https://unherd.com/wp-content/uploads/2026/06/lead-images-6.jpg?resize=253,169 253w, https://unherd.com/wp-content/uploads/2026/06/lead-images-6.jpg?resize=250,167 250w, https://unherd.com/wp-content/uploads/2026/06/lead-images-6.jpg?resize=660,440 660w, https://unherd.com/wp-content/uploads/2026/06/lead-images-6.jpg?resize=480,320 480w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-1065249" class="wp-caption-text">“People all over the world hated the Luce’s appearance”. (Ferrari)</figcaption></figure>
<p><span style="font-weight: 400">It’s an upending of an industrial phenomenon that predates living memory. Italy’s century-long advantage in car design is systemic rather than purely stylistic; fueled by the historic trading wealth of its northern cities, the country’s bicycle and weapons factories spawned over a hundred known car-building workshops (and probably hundreds more fleeting startups that were never recorded) at the end of the 19th century and the beginning of the 20th, when the internal combustion engine gained mainstream traction. These small outfits were artisan producers, manned by skilled craftsmen drawing on knowledge from established local industries, which would build a rolling chassis, including drivetrain and engine, before taking it to a nearby </span><i><span style="font-weight: 400">carrozzerie</span></i><span style="font-weight: 400">, or coachbuilder, for bodywork to be added. </span></p>
<p><span style="font-weight: 400">Some of these bodywork specialists emerged from the nascent car industry, but many more were long-established suppliers of traditional broughams and state coaches to the European aristocracy, including the noble houses of pre-unification Italy. Both horse-drawn carriages and early motor cars were effectively the preserve of landed families and extremely successful businessmen, all of whom invested — both directly and through high-value commissions — in what could be described as the burgeoning supercar industry. This process created a geographical concentration of small industrial suppliers, specialized labor pooling, and finance, as well as an ecosystem that rewarded forward-thinking design. </span></p>
<div class="su-pullquote su-pullquote-align-left">“Italian car designers were becoming the best in the world at doing a specific thing — communicating the theatre of internal combustion in products optimized for desirability.”</div>
<p><span style="font-weight: 400">That might sound like a whole lot of the automotive cliché that is “heritage and pedigree”, which it sort of is. But over that 100-odd years, Italian car designers were becoming the best in the world at doing a specific thing — communicating the theatre of internal combustion in products optimized for desirability. Taut bodywork shrink-wrapped over hard points of a car’s physiology, with bulbous affordances for carburetors and sharp vents clawed into steel; an elongated and exaggerated nose to illustrate a longitudinally-mounted V12, or a pair of muscular haunches sculpted around a twin-turbocharged V8 at the rear. Italian car designers understood what people wanted, and want it they did.</span></p>
<p><span style="font-weight: 400">The concurrent evolution of Futurism (inspired to some extent by Marinetti’s 1908 car crash) thrust the values and attributes of this violent new industry into the cultural mainstream, in Italy and around Europe. Artists imagined a world built in the image of this grand new technology, forged in the furnaces of industrialized northern Italy, a snub to antiquity and a direct rejection of the region’s horse-drawn Renaissance past. The seminal “modern” car and the first to enter MoMA’s collection, the Cisitalia 202 GT, was designed by Carrozzerie Pinin Farina (later Pininfarina) and became the blueprint for postwar “grand tourers”, conveying its capabilities and purpose with its long, low bonnet, set-back cabin and integrated coachwork hewn from a single sheet of aluminum. </span></p>
<figure id="attachment_1065246" aria-describedby="caption-attachment-1065246" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-large wp-image-1065246" src="https://unherd.com/wp-content/uploads/2026/06/GettyImages-51743659-e1782728619838.jpg?w=640" alt="" width="640" height="436" srcset="https://unherd.com/wp-content/uploads/2026/06/GettyImages-51743659-e1782728619838.jpg 1370w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-51743659-e1782728619838.jpg?resize=300,205 300w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-51743659-e1782728619838.jpg?resize=768,524 768w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-51743659-e1782728619838.jpg?resize=1024,698 1024w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-51743659-e1782728619838.jpg?resize=267,182 267w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-51743659-e1782728619838.jpg?resize=253,172 253w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-51743659-e1782728619838.jpg?resize=250,170 250w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-51743659-e1782728619838.jpg?resize=660,450 660w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-51743659-e1782728619838.jpg?resize=480,327 480w" sizes="auto, (max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-1065246" class="wp-caption-text">A 1946 Cisitalia 202 GT on display at New York&#8217;s Museum of Modern Art. (Don Emmert/AFP/Getty)</figcaption></figure>
<p><span style="font-weight: 400">By then, Mussolini’s deliberate investments in car manufacturing, car infrastructure and car racing — enshrined in extensive car propaganda — formed a substantial part of Italy’s self-image. One of the era’s engineering and motorsport heroes, a young Enzo Ferrari, had risen to mainstream fame running Alfa Romeo’s racing team, which was named Scuderia (stable) Ferrari, and which borrowed a distinctive prancing horse motif from the plane of noted WW1 fighter ace Francesco Baracca, who had in turn cannibalized his family coat-of-arms. The intersection of mechanized warfare, motorsport, and the rapid popularization of driving propagated Italy’s obsession with the automobile and the meteoric ascent of its car industry. </span></p>
<p><span style="font-weight: 400">Forty years later, the F40 — a coked-up, wedge-shaped, 200mph hypercar with gaping air intake ducts and an exhaust that would occasionally spit flames during downshifts — became another fossil-fueled masterpiece, communicating to bystanders that it was built to noisily break the law. Designed by Pininfarina, it appealed to a new, brash species of capitalist, but used identical raw materials; internal combustion is an inherently violent and complex process, and, a lifetime after the emergence of Futurism, Italian car design could still make its furious business legible to the passer-by. </span></p>
<figure id="attachment_1065247" aria-describedby="caption-attachment-1065247" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-large wp-image-1065247" src="https://unherd.com/wp-content/uploads/2026/06/GettyImages-1421903936.jpg?w=640" alt="" width="640" height="413" srcset="https://unherd.com/wp-content/uploads/2026/06/GettyImages-1421903936.jpg 1024w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-1421903936.jpg?resize=300,193 300w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-1421903936.jpg?resize=768,495 768w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-1421903936.jpg?resize=267,172 267w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-1421903936.jpg?resize=253,163 253w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-1421903936.jpg?resize=250,161 250w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-1421903936.jpg?resize=660,425 660w, https://unherd.com/wp-content/uploads/2026/06/GettyImages-1421903936.jpg?resize=480,309 480w" sizes="auto, (max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-1065247" class="wp-caption-text"><span style="font-weight: 400">&#8216;The F40 — a coked-up, wedge-shaped, 200mph hypercar</span>.&#8217; (Photo by Martyn Lucy/Getty)</figcaption></figure>
<p><span style="font-weight: 400">The Emilia-Romagna region went on to birth Ferrari, Lamborghini, Pagani, Ducati and Maserati, and following Italy’s post-war </span><i><span style="font-weight: 400">miracolo economico</span></i><span style="font-weight: 400">, the original artisan coachbuilders evolved into full-service design consultancies. Global manufacturers would outsource the aesthetics of new models to these organizations. Even humdrum household cars, like the original Volkswagen Golf and Ford Fiesta, were designed in Northern Italy by descendants of the region’s metalworking tradition. It’s hard to know what a 20th-century </span><i><span style="font-weight: 400">carrozzerie </span></i><span style="font-weight: 400">would make of 21st-century EV architecture, if an example could be rolled back in time, down a cobbled Turin street and through the doors of an oily workshop. It’s not clear what any of the industry’s great designers would choose to draw the casual observer’s attention to, in the absence of any clear mechanical drama or tense, contorted metalwork. The motor or motors of an electric car can go pretty much anywhere, and in the case of the Luce are somewhere unremarkable, behind the wheels and out of mind. The large battery is a graceless plinth on which to plonk a car-shaped effigy, and while the powertrain does need cooling, to an extent, this does not take place in a fun way; an electric car won’t gulp gallons of oxygen through aluminum nostrils like a petrol one does, nor exhale scorching air from its gills. The sports car, its societal meaning, and our expectations and understanding of its form, were for a hundred years defined by the needs of internal combustion. Without that rationale, Ferrari was bound to lose its edge.</span></p>
<p><span style="font-weight: 400">That isn’t to say that an electric vehicle gives its designers a creative blank canvas. Regulations (primarily pertaining to safety but to a lesser extent efficiency) meet with practical considerations and manufacturing limitations to inform a car’s shape more coercively today than ever before. Mandated minimum radii (that is, pedestrian-protecting limitations on pointiness) make cars’ bodywork seem less chiseled than those of the past, hoods must be a certain height, and pedestrian impact must be mitigated. Flourishes like pop-up headlights and angular front edges have been banned, and the tiny cabins that gave older Italian GT cars their delicate proportions are now impossible to mass-produce legally due to the carefully regulated geometry that defines a new car’s interior. Lights have to be in certain places, pillars must be a particular thickness to conceal rigid roll protection structures, all compromising a car’s appearance. Globally, road fatalities are falling, a phenomenon due partly to these individually minuscule, iterative improvements to industrial design, but the result is homogeneity and aesthetic compromise. It is, quite literally, why we can’t have nice things.</span></p>
<p><span style="font-weight: 400">Ferrari revisited the coachbuilding tradition by commissioning a Californian agency to create its Luce, a first for the company; all other production Ferraris have been designed in-house or by one of the Italian design firms. Founded by Sir Jony Ive (known for his work on the iPhone) and joined by Marc Newson (who has tried his hand at everything from shotguns, to airline seats, to public conveniences), San Francisco-based LoveFrom represents the 21st-century tech design tradition that emerged indirectly from Silicon Valley. Ferrari chose to outsource both the inside and outside of the Luce to them, with the brief to design a practical five-seater: clearly a mobility tool rather than the exotica that Ferrari has a century of confidence in creating. It’s a decision that consciously subverted the relationship between Ferrari, internal combustion, and Italian design, instead applying the Ferrari badge and some of its cachet to an electronic device, designed elsewhere, for an as-yet undefined generation of customers. </span></p>
<figure id="attachment_1065250" aria-describedby="caption-attachment-1065250" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-large wp-image-1065250" src="https://unherd.com/wp-content/uploads/2026/06/ferrari-luce-104.webp?w=640" alt="" width="640" height="428" srcset="https://unherd.com/wp-content/uploads/2026/06/ferrari-luce-104.webp 1040w, https://unherd.com/wp-content/uploads/2026/06/ferrari-luce-104.webp?resize=300,201 300w, https://unherd.com/wp-content/uploads/2026/06/ferrari-luce-104.webp?resize=768,514 768w, https://unherd.com/wp-content/uploads/2026/06/ferrari-luce-104.webp?resize=1024,685 1024w, https://unherd.com/wp-content/uploads/2026/06/ferrari-luce-104.webp?resize=267,179 267w, https://unherd.com/wp-content/uploads/2026/06/ferrari-luce-104.webp?resize=253,169 253w, https://unherd.com/wp-content/uploads/2026/06/ferrari-luce-104.webp?resize=250,167 250w, https://unherd.com/wp-content/uploads/2026/06/ferrari-luce-104.webp?resize=660,442 660w, https://unherd.com/wp-content/uploads/2026/06/ferrari-luce-104.webp?resize=480,321 480w" sizes="auto, (max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-1065250" class="wp-caption-text">The interior of the Luce. (Ferrari)</figcaption></figure>
<p><span style="font-weight: 400">It is easy, when asked what beauty is, to point at something unappealing and say, “not that”. To an extent, that’s what’s happening with the Luce — it’s difficult to articulate what it is about the photographs that disappoints people, and hard for the layman to comprehend why an iPhone-inspired Ferrari feels so aesthetically jarring. There isn’t much for anyone to read, just a smooth, sealed box containing electronics, that neatly conveys its purpose as a comfortable and reasonably fast vehicle for several people and their luggage, like a Nissan or Ford might. Journalists physically present at the Luce’s Rome launch event (all, on some level, conscious of the need to be invited back) insist that the Luce is better in real life, which is probably true. But like a trance DJ releasing a breathy acoustic album, Ferrari and LoveFrom’s technical performance play second fiddle to the expectations of the crowd. </span></p>
<p><span style="font-weight: 400">It would almost certainly be an easier sell if the Luce did something interesting. Its specifications are relatively impressive, with 1,035bhp produced by several motors, a 0-62mph time of 2.5 seconds, and a top speed of 193mph — all moderately unusual for a five-seater. But Chinese manufacturers have built tons of cars with four-figure horsepower, and a sub-three-second sprint time is no longer that cool. EVs deploy torque immediately, with none of the dithering or thermodynamic flamboyance inherent to internal combustion, but that means that any mainstream manufacturer using an electric powertrain now has access to similar technology. The cars you can buy second-hand from ring-road dealerships are almost as quick as the Luce, which robs Ferrari of its mechanical swagger, and in turn changes the foundations of its design language. Carrozzeria LoveFrom didn’t have enough raw material to work with when presented with the Luce, given that a Chinese-made SUV can achieve the same kinetic feats. Unlike historic performance cars, separated from the mundane by superlative stats, the Luce doesn’t really have anything to say.</span></p>
<div class="ref-ar"><a href="https://unherd.com/2026/01/how-china-conquered-the-car-industry/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://unherd.com/2026/01/how-china-conquered-the-car-industry/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://unherd.com/wp-content/uploads/2026/01/image-7.jpg?w=300" /></a><div class="content"><a href="https://unherd.com/2026/01/how-china-conquered-the-car-industry/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">More from this author</span></a><a href="https://unherd.com/2026/01/how-china-conquered-the-car-industry/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>How China conquered the car industry</h5></a><p class="author"><a href="https://unherd.com/2026/01/how-china-conquered-the-car-industry/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Ed Wiseman</a></p></div></a></div>
<p><span style="font-weight: 400">As cars become appliances with largely indistinguishable raisons d’être, historic brands seem to be searching their archives for a time when they were truly successful; often, this turns out to be the second half of the 20th century, where cars were aspirational household acquisitions and domestic car manufacturing was a source of national industrial pride. But aesthetics alone won’t sell a car, as Honda found out with its daftly-named &#8220;e&#8221;, which was a cute, chunky EV based loosely on the (‘iconic’) Mk1 Civic, but which cost too much and which had too small a battery. Consumers aren’t swayed by heritage any more, and in the electric era, manufacturing giants with identities rooted in internal combustion are scrabbling to retain their relevance. </span></p>
<p><span style="font-weight: 400">It is therefore difficult to say what Ferrari could have done differently. Regulations prevent it from returning in any meaningful way to its design tradition without resorting to naffness or pastiche, and the absence of a petrol engine neuters its ability to communicate the mechanical drama that defined its notoriety for decades. So it’s left with the Luce, a Ferrari-themed mobility solution, designed overseas, seemingly reviled by the sorts of people who will never own one, but probably popular enough with the super-rich, who might. The first 88 Luce allocations made available in China were purchased immediately. In the short term, Ferrari NV will be fine, and will sell every Luce that it builds, but the absence of raw head-turning allure brings a new directionlessness to the wider Ferrari mythos and historically hegemonic European industrial tradition that affects all of us, whether we’re driving these storied machines or merely gawping at them as we walk through wealthy neighborhoods. If the latest half-million-quid Ferrari isn’t cool, even to hoi polloi, then the age of the sports car — and by extension, a consensus of desirability that lasted a century — is waning, just as horses faded from our streets a century ago.</span></p>
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					<title>The fast and furious world of boy racers</title>
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										<unherd:main_theme>Dispatch</unherd:main_theme>
					<dc:creator>
						<![CDATA[Alex Taylor]]>
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																<unherd:article_ranking>2</unherd:article_ranking>
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							<![CDATA["It started with what people call boy-racer cars, but now, on finance and if you live at home or have a small rent, you can basically drive what you like”. (Jamie Bird)]]>
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							<![CDATA[<p><strong>Alex Taylor</strong> is a journalist and filmmaker based in Birmingham and London.</p>
]]>
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						<![CDATA[ is a journalist and filmmaker based in Birmingham and London.]]>
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										<pubDate>Thu, 02 Jul 2026 23:01:28 +0000</pubDate>
					<updated>Thu, 02 Jul 2026 23:01:28 +0000</updated>
							<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Counter Culture]]></category>
		<category><![CDATA[masculinity crisis]]></category>
		<category><![CDATA[motoring]]></category>
		<category><![CDATA[NEETs]]></category>
		<category><![CDATA[Road deaths]]></category>
		<category><![CDATA[speed limit]]></category>
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								<![CDATA[Young men have flash cars and few prospects]]>
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								<![CDATA[<p>It’s a Friday night at 9pm. I’ve been given the number plate of a car and an approximate location. It’s like waiting for an Uber, I tell myself, as I stand there on the edge of a rural road in the West Midlands. I hear a guttural roar in the distance and a lime green sedan soars into view and lands in front of me. “Ben” — whose driving ban recently ended — lowers the automatic tinted window of the passenger side and leans across the seat: “Alex? Hop in.”</p>
<p>We dash through the countryside at high speed, swinging round hedges and tripping over potholes. My increasingly sweaty palms lubricate the phone in my hand like I’m gripping a bar of soap. I ask him what model of car we’re in. “You don’t know an [Audi] S3?” he asks with gleeful confusion, turning his gaze to me, and away from the road that throws itself at the neon headlights. “No, I can’t even drive,” I admit. “You can’t drive!?” His confusion is warranted. Why wouldn’t I drive? The honest answer is that I started to learn, left home for university, and never sat behind the wheel again. Among the Lime-bike riding metropolitan set, not having a license would barely register as unusual; it would be virtuous even: one less dangerous car polluting the road. But where I am right now, outside the Tube map, in the suburbs and shires, cars are an essential part of life. I place my hand flatly against the roof as he crushes the accelerator.</p>
<p>We’re hurtling down a dual carriageway toward my first ever car meet. Mostly operated by organized groups, car meets are conceptually lawful but can devolve into unlawful or illegal activities like speeding, stunts, and antisocial behavior. Events like this often occur at night in public spaces like retail parks, public roads and car parks — but can venture into the inner city where the attendant dangers of injury and death increase.</p>
<p>In June 2025, teenager Lewis Samuels was sentenced to five years in a young offender institution and a nine-year driving ban for causing the death of 23-year-old Connor Richards and injuring 11 others at a car meet in Lincolnshire. Samuels lost control of his vehicle and plowed into a crowd of attendees. He was 17 at the time and had only passed his driving test 11 weeks earlier. The case was not an outlier. In Hampshire, police dealt with more than<a href="https://www.hampshire.police.uk/news/hampshire/news/news/2025/october-2025/dangerous-drivers-sentenced-as-force-cracks-down-on-illegal-car-meets/"> 200</a> offenses linked to unlawful car meets in just over a year. In Northern Ireland — home to what enthusiasts routinely refer to as an “<a href="https://www.youtube.com/watch?v=6CRO7-dCPEQ">unhinged</a>” car modification scene — there were<a href="https://www.bbc.co.uk/news/articles/cn0w0pkd5wqo"> twice the number of road deaths</a> in the first four months of 2026 than in the equivalent period in 2025. In a House of Commons debate last year, MP Julia Buckley highlighted how drivers under 24 make up 6% of total license holders but represent 18% of all car drivers killed and seriously injured. This is, overwhelmingly, a young person’s game.</p>
<p>In recent years, various UK police forces have attempted to deter attendees from meets, issuing dispersal orders and written warnings, seizing vehicles and making arrests. In December 2024, the RAC conducted a freedom of information request to all 45 UK territorial police forces. The 13 that responded reported around 500 unauthorized gatherings taking place across the UK up to mid-October the year before. But given this is primarily a working class male hobby that relies on furtive behavior, it is not easy to track. The subculture only tends to penetrate mainstream consciousness via anxious Neighborhood Watch committees, a stray reel from boy racer Instagram landing in your feed, or a tragic local news headline about a teenager killed while speeding.</p>
<p>And yet car meets have existed as long as cars themselves. One of the earliest known examples took place in London in 1900. Organized by the Automobile Club of Great Britain, the “Concours d’Elegance” (“Competition of elegance”) was an opportunity for individuals to exhibit their vehicles and form a community. In post-war America, car meets became mainstream, partly as a result of Second World War veterans with newfound skills as mechanics customizing muscle cars. In the Sixties, The Beach Boys soundtracked hot rod culture: their 1963 hit “Shut Down” is peppered with motoring jargon and tells the story of a drag race between a Chevrolet Corvette Sting Ray and a Dodge Dart.</p>
<div class="ref-ar"><a href="https://unherd.com/2026/06/the-isle-of-man-tt-is-a-death-cult-on-wheels/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://unherd.com/2026/06/the-isle-of-man-tt-is-a-death-cult-on-wheels/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://unherd.com/wp-content/uploads/2026/06/GettyImages-2189177057.jpg?w=300" /></a><div class="content"><a href="https://unherd.com/2026/06/the-isle-of-man-tt-is-a-death-cult-on-wheels/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested Reading</span></a><a href="https://unherd.com/2026/06/the-isle-of-man-tt-is-a-death-cult-on-wheels/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>Death and glory at the Isle of Man TT</h5></a><p class="author"><a href="https://unherd.com/2026/06/the-isle-of-man-tt-is-a-death-cult-on-wheels/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> James Kingston</a></p></div></a></div>
<p>Britain, meanwhile, developed its own distinct culture. The first known use of the term “boy racer” appeared in <em>The Times</em> in 1968 — the label is commonly reserved for young men who drive in an aggressive manner. Jeremy Clarkson, who has spent much of his career hymning this era of “proper cars”, recalled the rituals of his own youth in the same publication: “One day I fitted the engine with a chromed sports air filter and convinced my friends that it added another 100 horsepower. They would talk about their cars and then the sun would come up and we’d all drive home.” But these were the glory days of the internal combustion engine: pre-Congestion Charge, pre-ULEZ, pre-20mph speed limits, when cars were comprehensible, parking places plentiful and seatbelts optional. Britain now has many, many more vehicles on its roads than it ever has — but they are hemmed in, frowned upon, everywhere and yet on the margins. Nevertheless, one thing remains constant: young men want to push the limits of engineering while sharing the experience with likeminded enthusiasts. In other words, they’re keen to show off.</p>
<figure id="attachment_1063942" aria-describedby="caption-attachment-1063942" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-1063942 size-large" src="https://unherd.com/wp-content/uploads/2026/06/PHOTO-2026-06-17-12-11-40-e1781710780167.jpg?w=640" alt="" width="640" height="427" srcset="https://unherd.com/wp-content/uploads/2026/06/PHOTO-2026-06-17-12-11-40-e1781710780167.jpg 1587w, https://unherd.com/wp-content/uploads/2026/06/PHOTO-2026-06-17-12-11-40-e1781710780167.jpg?resize=300,200 300w, https://unherd.com/wp-content/uploads/2026/06/PHOTO-2026-06-17-12-11-40-e1781710780167.jpg?resize=768,513 768w, https://unherd.com/wp-content/uploads/2026/06/PHOTO-2026-06-17-12-11-40-e1781710780167.jpg?resize=1024,684 1024w, https://unherd.com/wp-content/uploads/2026/06/PHOTO-2026-06-17-12-11-40-e1781710780167.jpg?resize=1536,1026 1536w, https://unherd.com/wp-content/uploads/2026/06/PHOTO-2026-06-17-12-11-40-e1781710780167.jpg?resize=267,178 267w, https://unherd.com/wp-content/uploads/2026/06/PHOTO-2026-06-17-12-11-40-e1781710780167.jpg?resize=253,169 253w, https://unherd.com/wp-content/uploads/2026/06/PHOTO-2026-06-17-12-11-40-e1781710780167.jpg?resize=250,167 250w, https://unherd.com/wp-content/uploads/2026/06/PHOTO-2026-06-17-12-11-40-e1781710780167.jpg?resize=660,441 660w, https://unherd.com/wp-content/uploads/2026/06/PHOTO-2026-06-17-12-11-40-e1781710780167.jpg?resize=480,321 480w" sizes="auto, (max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-1063942" class="wp-caption-text">Car meets are conceptually lawful but can devolve into unlawful or illegal activities like speeding, stunts, and antisocial behavior (<span class="nounderlines">Alex Taylor)</span></figcaption></figure>
<p>The operation is top secret. My driver had received the location for this car meet only an hour earlier. All details are provided last minute to a trusted contact list to limit the possibility of police intervention. As the location — an industrial complex of corrugated warehouses and offices — rises into view, the concentration of surrounding speeding vehicles increases, like pathogens, weaving among the flow of ordinary traffic. We turn off an A-road and form a decelerating convoy that joins the dozens of parked cars that barricade the entrance road to the factory district. “It’s the police versus us,” Ben reminds me with Che Guavaran gusto. After coming to a stop, I pluck my fingernails out of the dashboard and stumble onto the wet tarmac.</p>
<p>The air is misted with tire fumes, pyrotechnic smoke, and Elfbar vapor. A barrage of bangs, whines, and bass-heavy music orchestrates my path as I make my way on foot toward the distant jamboree. Fireworks scream into the air and crimson flares erupt from the crowd as dozens of us approach the clouded specters.</p>
<p>I hit a contingent of black puffer jackets and nudge my way through. Two cars are doing donuts on a small roundabout, their tires burning. People cheer. Passengers hang out of all available windows, whiplashed as if riding a rodeo bull. Then the chaos suddenly ceases. The police arrive, on foot. Clad in high vis, they resemble a row of traffic cones as they amble toward the crowd. The puffer jackets disperse, not with the panic that follows a speakeasy raid but with a purposeful nonchalance. They rustle into their cars and the ephemeral hive disperses into the night to reassemble elsewhere. Ben decides it’s best if we both go home.</p>
<p>Disappointed, I approach a police officer. In principle, he says, they’re “All for” this kind of thing. “If you’re seventeen and like your cars [and] want somewhere to go with likeminded people, then it’s perfect.” But he stresses that there is a safer option: “Static car meets don’t kill people. Street racing, doing donuts, and breaking the speed limit does.”</p>
<div class="su-pullquote su-pullquote-align-left">&#8220;I’m just being myself,” says Ryan. “I can’t change the fact we find it exciting&#8221;.</div>
<p>The static car meets he refers to are a more benign part of the subculture. These consist of people driving to an area, parking their vehicles, and talking to one another. There are no races or stunts. Instead, there is a more diverse crowd of attendees (men and women of all ages) and a continual police presence. According to one of my contacts in the car meet world, such an event happens every Sunday in a car park in the center of Milton Keynes. Unlike other car meets: “No one runs it or organises it, it’s just been a thing for so long to meet on a Sunday at that time that people just attend.”</p>
<p>Another source takes me there the following weekend. The sun hasn’t yet set as we navigate the cardinal grid and roll into a car park outside the Network Rail offices. Dozens of parked cars sputter, whine and pulse. Music blares. Pairs of police officers meander. There’s a carnival atmosphere. Even for a non-enthusiast like me, some vehicles are objectively beautiful: Porsches, Aston Martins, and what I’m informed is a Lamborghini Aventador are in attendance. In the far corner, a cluster of discarded motorcyclists mingle among themselves.</p>
<p>The need for recognition is ubiquitous, exemplified by the custom-made stickers of Instagram handles plastered across car windshields. The cars that attract the most attention are not the most expensive ones but, rather, the ones that have the most modifications. A burgundy Audi A3 is encircled by a mob of outstretched iPhones. A woman in her mid 30s, in a clubbing dress and black heels hangs out of the passenger seat. The ajar door, pock-marked with speakers, produces a bass so monumental it explodes her hair like an electrocuted Looney Tunes character. She poses for the cameras and films herself before being led away by her partner, the car owner.</p>
<p>I chat with a group of women sitting in a crescent of fold-out chairs. Some dandle (ear-plugged) babies; others sip tins of gin. None took their own car and most have partners nearby. I am offered some apple cake by a lady whose facial studs put me in mind of a Chesterfield armchair. After coming alone for four years, she has now made friends on the scene. She would be “just sat at home” if she wasn’t here. “Everything else costs money,” she notes. “I love the cars, I love the modifications and I never feel intimidated.”</p>
<figure id="attachment_1063943" aria-describedby="caption-attachment-1063943" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-1063943 size-large" src="https://unherd.com/wp-content/uploads/2026/06/IMG_8279-e1781711192563.jpg?w=640" alt="" width="640" height="844" srcset="https://unherd.com/wp-content/uploads/2026/06/IMG_8279-e1781711192563.jpg 1080w, https://unherd.com/wp-content/uploads/2026/06/IMG_8279-e1781711192563.jpg?resize=228,300 228w, https://unherd.com/wp-content/uploads/2026/06/IMG_8279-e1781711192563.jpg?resize=768,1013 768w, https://unherd.com/wp-content/uploads/2026/06/IMG_8279-e1781711192563.jpg?resize=777,1024 777w, https://unherd.com/wp-content/uploads/2026/06/IMG_8279-e1781711192563.jpg?resize=267,352 267w, https://unherd.com/wp-content/uploads/2026/06/IMG_8279-e1781711192563.jpg?resize=253,334 253w, https://unherd.com/wp-content/uploads/2026/06/IMG_8279-e1781711192563.jpg?resize=250,330 250w, https://unherd.com/wp-content/uploads/2026/06/IMG_8279-e1781711192563.jpg?resize=660,870 660w, https://unherd.com/wp-content/uploads/2026/06/IMG_8279-e1781711192563.jpg?resize=480,633 480w" sizes="auto, (max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-1063943" class="wp-caption-text">No one organizes or runs the weekly car meet in Milton Keynes. &#8220;It’s just been a thing for so long to meet on a Sunday at that time that people just attend&#8221; (Jamie Bird)</figcaption></figure>
<p>Night descends. Lampposts and headlights are illuminated. The music volume rises and the frequency of bangs and revs increases. I meet “Ryan” who is in his mid 20s and works as a Team Leader in a highstreet chain’s warehouse. He drives a premium brand of car which he’s modified with a “lowered suspension, more tire grip and some bolt ons”. He claims his vehicle is worth “over 50k”. “The types of cars people bring have definitely changed,” he says. “It started with what people call boy-racer cars, but now, on finance and if you live at home or have a small rent, you can basically drive what you like.”</p>
<p>He has a point. Around <a href="https://www.thecarexpert.co.uk/car-finance-pcp-explained/">90%</a> of new cars bought privately in the UK are now reportedly financed using personal contract purchases (PCPs). The model is simple: pay a deposit, make lower monthly payments, and at the end of the contract, you either hand the car back, pay a lump sum to own it, or roll straight into a new deal. Buyers like Ryan don’t use a PCP to reduce their monthly payments; instead they use it to afford something flashier at the same cost. The result is that a young person living at home, pocketing a modest warehouse wage and eating his mum’s food, can pull up to a car meet in something previous generations of enthusiasts could only dream of.</p>
<p>What Ryan is driving at is that having a limited income no longer means you must accept a limited speed. He pays over £1,000 a month (over half of his income, working six days a week) paying his car’s finance and upkeep. Despite living at home, he can’t think of anything he’d rather spend his money on. A 2023 survey by the King’s Trust found that two thirds of 18-to-24-year-olds have lowered their career aspirations and expectation for financial security. Half of those surveyed said they weren’t planning beyond the next six months. According to the Office of National Statistics, there are over a million 16-24-year-olds not in education, jobs, or training (NEET).</p>
<div class="ref-ar"><a href="https://unherd.com/2026/06/my-night-with-the-young-gay-tories/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://unherd.com/2026/06/my-night-with-the-young-gay-tories/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://unherd.com/wp-content/uploads/2026/05/IMG_1142-e1780265356550.jpeg?w=300" /></a><div class="content"><a href="https://unherd.com/2026/06/my-night-with-the-young-gay-tories/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested Reading</span></a><a href="https://unherd.com/2026/06/my-night-with-the-young-gay-tories/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>My night with the young gay Tories</h5></a><p class="author"><a href="https://unherd.com/2026/06/my-night-with-the-young-gay-tories/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Alex Taylor</a></p></div></a></div>
<p>What Ryan’s £50K car provides that, say, a one-bedroom flat does not, is a thrill. He regularly races with friends and is “addicted” to the “freedom” that comes with driving fast. I ask him how he feels when people describe his behavior as dangerous and his eyes gloss over. “I’m just being myself,” he says. “I can’t change the fact we find it exciting.”</p>
<p>Stood in the warmth of exhaust fumes and glow of headlights, Ryan regales me with tales of the car community battling the police: driving bans, arrests, daring escapes and close calls. He boasts that “[The police have] been pelted with eggs and flour bombs, had their tires slashed” and shows me a video that appears to show a police officer punching a young man in the face — framed as an unnecessary retaliation. These stories clearly feed back into the culture’s mythos, YouTube-friendly updates of Marlon Brando in <em>The Wild One</em> growling: “Nobody tells me what to do.” In that classic movie, lawbreaking is represented as a tragic symptom of societal failure — but perhaps Ryan is unaware such stories are doomed to end in tragedy.</p>
<p>On the road adjacent to the carpark, a motorbike goads the police by maintaining a wheelie. It’s an invitation to test the boundaries that others predictably accept. The more weathered enthusiasts, however, are not impressed. “It’s so fucked up people start acting like dickheads,” says one. I start talking to “Pete” who is in his 50s and wears wire-framed glasses. He’s been coming to the Sunday meets for over a decade. “It used to be a bunch of fellas, mostly my age, with an actual passion for motoring,” he says. He seems like he’d be more at home at the sort of car meet that involves bunting. He doesn’t seem to realize he is surrounded by hundreds of people just as enthusiastic about motoring as he is. The difference is that, despite their relative generational poverty, car finance schemes have given them access to the sorts of cars it would have once taken half a lifetime to afford.</p>
<p>The atmosphere shifts. “Tyler” tells me the police have “tried clamping down [on this static car meet] for years, tried loads of different enforcements and plans, but nothing works”. Like an oncologist observing a tumor, law enforcement now consign themselves to a policy of watchful waiting. Two patrol cars are parked nearby, there are a dozen police officers on foot, a police van tactically placed near the exit and reflective signs declaring the area subject is to a “public space protection order” — with “car cruising / racing” specifically prohibited.</p>
<p>These orders are one of many tools authorities use to attempt to assert some control. Thames Valley Police Force informs me over email that the difficulty lies in car meets being conceptually legal while the sorts of anti-social behavior they give rise to are not — “and that’s why we monitor them”. The police can issue a Section 59 notice for anti-social or careless driving marking a driver or vehicle for the next 12 months. If they are seen driving recklessly again during that period, the vehicle can be seized and legal action potentially brought against the driver. In North London (a car meet hotspot), Enfield Council secured an interim injunction from the High Court to prohibit car meets across the borough, leading to several fines and suspended sentences. Sussex Police have also developed a dedicated unit called Operation Cruz to monitor car meets. But the question is: does providing boundaried infrastructure provide a safety value — or create an anti-authority culture?</p>
<p>“The police coming does add to the fun,” Ben admits weeks later as we make our way to a different type of car meet far from the watchful waiting of authorities. He says it’s frequently a “bit of a game of cat and mouse”. Often, once the police arrive, more chaos unfolds. As I had seen, police intervention can force the swarm out of the nest and into the open.</p>
<p>A clear stretch of semi-rural road unfurls and Ben quickly seizes the opportunity to speed. The number on the digital dashboard swiftly rises to 160mph and we zoom unencumbered by the materiality of the world. A roundabout confronts us and, like a ship unable to change course, we burst into the maelstrom and rapidly circumnavigate it. Ben reminds me that he “knows where all the [speed] cameras are”. We return to a straight road, and a car materializes directly ahead. Time slows as we hurtle toward its rear and Ben begins to apply the brake. Utterly powerless, my hand slams against the ceiling and I recoil in a futile attempt to gain distance from the seemingly inevitable crash. At the last second the other car swerves away and we fly on unharmed. Ben lets out a nervous laugh: “At this speed your head would detach from your spinal column if we hit something.” His bloodlust fails to reassure me. He’s interrupted by a car driving parallel to us. It matches our (now reduced) speed. The young driver gyrates and cheers after having witnessed the near-miss and gestures for a race. Ben declines on account of my visible terror.</p>
<p>In order to be sent the location for this car meet, Ben had to provide the organizers with two videos filmed at prior events, a requirement he fulfilled. He parks nearby. I am still numb from the near miss, and my distress as I slowly push open the car door counterpoints his exhilaration. Illuminated drones whir overhead, an army of hoods and masks encircle a roundabout. Dozens more spectators are crammed on the central island, marooned as multiple cars kaleidoscopically spin around with no barrier or means to prevent a vehicle from barreling into the crowd. A young driver tells me: “Illegal ones are very safe because they’re highly organized, roads are blocked off and you’ll be called out if you do something dangerous.” When I query the effectiveness of this, he declares: “I’m a good driver, I know I’m not going to crash into anyone.”</p>
<p>This confidence sits uneasily with the reality that people really do get killed at car meets — not to mention the riotous atmosphere. While there is admittedly no alcohol visibly present, men grip firework cannons between their legs and discharge sparks into the already smoke-filled air. I am jostled in a sea of contagious mob-mentality, clandestine thrill and apocalyptic hedonism.</p>
<figure id="attachment_1063941" aria-describedby="caption-attachment-1063941" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-1063941 size-large" src="https://unherd.com/wp-content/uploads/2026/06/IMG_4538-e1781711341608.jpg?w=640" alt="" width="640" height="618" srcset="https://unherd.com/wp-content/uploads/2026/06/IMG_4538-e1781711341608.jpg 1536w, https://unherd.com/wp-content/uploads/2026/06/IMG_4538-e1781711341608.jpg?resize=300,289 300w, https://unherd.com/wp-content/uploads/2026/06/IMG_4538-e1781711341608.jpg?resize=768,741 768w, https://unherd.com/wp-content/uploads/2026/06/IMG_4538-e1781711341608.jpg?resize=1024,988 1024w, https://unherd.com/wp-content/uploads/2026/06/IMG_4538-e1781711341608.jpg?resize=267,258 267w, https://unherd.com/wp-content/uploads/2026/06/IMG_4538-e1781711341608.jpg?resize=253,244 253w, https://unherd.com/wp-content/uploads/2026/06/IMG_4538-e1781711341608.jpg?resize=250,241 250w, https://unherd.com/wp-content/uploads/2026/06/IMG_4538-e1781711341608.jpg?resize=660,637 660w, https://unherd.com/wp-content/uploads/2026/06/IMG_4538-e1781711341608.jpg?resize=480,463 480w" sizes="auto, (max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-1063941" class="wp-caption-text">“If I had somewhere where me and my mates could race our cars for free, I would 100% go” (Jamie Bird)</figcaption></figure>
<p>But I have come to believe this subculture is far more nuanced than evidence suggests; as diverse as the areas it inhabits, as multifaceted and difficult to define as it is to police. I met many members who lament the boy-racer stereotype. They see it as a way of keeping working-class culture in its box and resent being forced underground. “If I had somewhere where me and my mates could race our cars for free, I would 100% go,” says “Sam”. Many of the young men I speak to describe a feeling of being constrained by society and unable to get on. The simple act of crowd-sourcing where the speed cameras are provides a semblance of community as well as autonomy amid a system that feels rigged against them.</p>
<p>The car was the democratizing vehicle of the 20th century: a guarantee of social autonomy and freedom. That version of freedom has since been revoked in a Britain, of compounding parking fines, proliferating speed cameras, and city-center congestion charges. The freedom of the open road may be a fallacy — but then so too are the opportunities for these young men to progress, aspire and achieve in life. But it is too convenient, too simplistic to blame social pressures for unlawful car meets. There are questions to be asked of society’s failure to fund third spaces and an economy that hands a generation of lost young men a £50,000 car on finance, but these individuals are not inarticulate victims. They are autonomous adults who choose to endanger themselves and others.</p>
<p>Since my visit to the Sunday meet in Milton Keynes, Thames Valley Police have <a href="https://www.miltonkeynes.co.uk/news/crime/milton-keynes-car-meet-drivers-warned-of-ps100-fines-for-those-who-return-8545625">reportedly</a> launched a crackdown. Nearly 100 vehicles have received their final warning. Attendees and spectators now risk £100 fines. The car meet, needless to say, will move on, burrowing further underground, risking an escalation in casualties and injuries. But the danger isn’t incidental to the appeal — it is the appeal.</p>
<p style="text-align: center">***</p>
<p><em>Note: Some names have been changed. </em></p>
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