UnPacked Shorts – “Sneckdowns” and desire lines: a parable for the big data age

Have you ever heard of a “desire line” or a “sneckdown”? In this UnPacked Short, Peter Franklin, Charlotte Pickles and Sally Chatterton discuss what these are, what we learn from them, and how big data could soon be doing what they do on a much larger scale.

Read the UnPacked behind the short here.